Digital Marketing Manager

Senior Marketing Manager ₹25,00,000 - ₹30,00,000 a year Location: Gurgaon | Industry: IT Services and IT Consulting | Seniority level: Mid‑Senior level | Min Experience: 12 years | JobType: full‑time The Senior Marketing Manager will own the marketing plan, campaign strategy, and execution across digital, web, social, content, and demand generation channels. This role is accountable for messaging ownership, agency management, HubSpot‑driven campaign execution, and performance optimization, ensuring marketing directly supports pipeline and business growth. Marketing Strategy & Planning Own the annual and quarterly marketing plan, aligned to business priorities. Lead end‑to‑end campaign planning and execution, from concept and messaging through rollout and optimization. Ensure campaigns are integrated across web, social, content, and demand generation channels. Own and drive HubSpot strategy and usage across campaigns, lead management, and reporting. Partner with agency teams to optimize campaigns in real time and implement data‑driven improvements. Messaging & Content Leadership Own campaign messaging and narrative consistency across all channels. Develop and execute content strategies aligned with business goals and messaging narratives. Manage asset creation timelines, deliverables, and stakeholder expectations. Performance Tracking & Optimization Monitor and analyze campaign performance metrics: MQLs, CTR, conversion rates, engagement. Use performance data to guide optimization, decision making, and course correction. Report on KPIs and recommend strategies to leadership. Agency & Execution Governance Lead and manage agency partners, setting clear goals, timelines and performance expectations. Proactively identify and resolve risks, delays, or execution gaps. Required Experience & Skills 12–15 years of B2B marketing experience, preferably in technology or services organizations. Proven experience owning marketing plans, integrated campaigns, and demand generation programs, preferably in the US market. Strong expertise in HubSpot, including campaign management, workflows, nurturing, reporting and attribution. Experience driving performance optimization using data and analytics. Strong messaging, content, and narrative ownership capabilities. Proven agency and cross‑functional stakeholder management experience. Strategic mindset with a strong bias toward execution and outcomes. Experience with design tools such as Canva or Adobe Illustrator is a plus. #J-18808-Ljbffr Weekday (YC W21)