Marketing Manager

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Marketing Manager

Corporate - Marketing Full Time Management CORPORATE, Orlando, FL, US

4 days ago Requisition ID: 1163

Reports To: Vice President Classification: Full-Time, Exempt

Position Overview

Twistee Treat is a Florida soft-serve ice cream brand known for its iconic giant-cone buildings, with 37 company-owned locations across the state. We are looking for a business-minded marketing leader who is ready to own Twistee Treat marketing from plan to execution. This is a hands‑on role: you'll bring fresh ideas, build the plan, do much of the work yourself, and manage outside specialists for the rest. You'll report to company leadership and work closely with our Area Directors and General Managers.

The Marketing Manager goals are to support sales growth, strengthen brand recognition, and maintain alignment between operational execution and marketing objectives.

Essential Duties and Responsibilities

• Build and run an annual marketing plan and budget focused on growing same-store sales and traffic, helping us decide which initiatives to pursue and which to drop
• Lead digital marketing and content, including photo and video on all channels such as: social media, Google Business Profiles, website (including SEO/AEO), email marketing, paid ads
• Run our loyalty program, seasonal and limited‑time‑offre campaigns, and new product launches
• Build our existing local store marketing program with Area Directors and GMs (schools, sports teams, fundraiser nights, community partnerships, sponsorships, and events), and serve as a visible face of the brand
• Manage reviews, reputation, and guest email inquiries across Google, Yelp, TripAdvisor, Apple Maps, and Bing
• Grow gift card, delivery app, and potential future sales channels
• Keep messaging and visuals consistent across all stores, track trends and competitors, and keep all marketing files, logins, and brand assets in company systems
• track market trends, customer preferences, and competitors to keep Twistee Treat distinct
• Hire and manage agencies and freelancers to complement your skills (SEO, AEO, design) and hold them to results
• Refine KPIs and report monthly on sales impact and return on spend, apply insights to improve performance

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred
• 5 years minimum of marketing experience, ideally with a restaurant, QSR, retail, or hospitality brand
• Proven results growing sales or traffic, with examples you can share
• Hands‑on skill across social, local SEO and Google Business Profiles, email, and paid digital
• Experience with local store marketing or community programs in a multi‑unit business
• Comfortable working with data and turning it into decisions
• Organized, self‑directed, and comfortable as a team of one with outside partners
• Valid driver’s license and reliable transportation; flexible for some evening and weekend events
• Ability to work collaboratively across departments while independently managing assigned projects and initiatives.
• Strong analytical, strategic planning, and problem‑solving abilities.

Nice to have:

• Technical proficiency with WordPress, content management systems, HTML, CSS, and Google Tag Manager.
• Working knowledge of Adobe Creative Suite, including Adobe Photoshop, and graphic design for marketing content.
• Multi‑unit restaurant or franchise marketing experience
• Family or kid‑focused brand experience
• Spanish fluency

Physical Requirements

• Ability to sit, bend,stand, and work at a computer for extended periods of time.
• Occasional lifting of up to 30 pounds for marketing materials, equipment, or event‑related items.
• Ability to work in both office and operational environments, including retail/store locations as needed.
• Ability to communicate effectively in person, by phone, and through digital platforms.

Travel Requirements

• Regular travel between company locations is requiredfor store visits, marketing activations and community events.
• Travel frequency may vary based on business needs and seasonal marketing activities.

Core Competencies

• Brand Strategy & Development
• Marketing & Promotional Management
• Community Engagement
• Customer Experience Enhancement
• Digital & Social Media Marketing
• Strategic Planning
• Analytical Thinking & Problem Solving