Healthcare Liaison / Business Development Representative -Private Pay

Benefits:

• Paid time off
• Bonus based on performance
• Competitive salary

Company Description Assisting Hands Home Care – Lee & Charlotte County provides high-quality in-home care that helps seniors remain safely and comfortably in their own homes for longer. Services range from occasional companionship a few hours per week to comprehensive, around-the-clock support. Care plans are personalized to meet each client’s needs, promoting dignity, independence, and well-being. The team is committed to reliable, compassionate care and strong relationships with families and community partners.

Compensation & Benefits

• Base Salary: $50,000 – $65,000 annually (Based on experience)
• Commission: Uncapped monthly tiers + quarterly accelerators (Elite performers earn $120,000+)
• Location: 100% Field-based local travel across Lee & Charlotte Counties (Based out of Fort Myers, FL)
• Type: Full-time, High-autonomy career track

Position Overview:

Are you a natural relationship builder who thrives on face-to-face networking in the community? Assisting Hands Home Care is seeking an autonomous, boots-on-the-ground Business Development Representative to scale our premium private-pay home care services across Lee and Charlotte Counties.

This is not an inside sales or desk job. You will spend your days in the field establishing high-level B2B referral streams with healthcare providers, luxury senior communities, elder law attorneys, trust officers, and local organizations. You will be the face of our company, driving growth by educating premium gatekeepers on our tailored, compassionate home care solutions.

Core Responsibilities:

• Daily Field Outreach: Execute consistent, in-person visits to local medical practices, independent living facilities, rehab centers, and professional advisors.
• B2B Relationship Management: Source, nurture, and expand a continuous pipeline of professional private-pay referral networks.
• Community Presence: Represent our agency at senior networking groups, elder care events, and local professional luncheons to maximize brand visibility.
• Pipeline Tracking: Maintain accurate, simple records of field activities and follow-ups in our CRM tracking system.
• Collaboration: Work hand-in-hand with our internal office coordination team for a seamless transition when a new client begins care.

Qualifications:

• Proven Field Sales Experience: 1–2 years of successful boots-on-the-ground sales, business development, or medical liaison experience.
• Relationship Focus: Exceptional consultative selling skills with the ability to engage professionally with families, doctors, and executive directors.
• Senior Care Familiarity: Experience in senior living, private duty home care, hospice, or related medical service industries is highly beneficial.
• High Autonomy: Proven capability to self-manage a local territory, organize daily routing, and prioritize growth opportunities effectively.
• Requirements: High school diploma (Business/Marketing degree a plus), valid driver’s license, reliable transportation, and a passion for supporting local seniors.