Executive Director of Marketing

Executive Director of Marketing

About the Company

Esteemed private university

Industry
Higher Education

Type
Non Profit

Employees
51-200

About the Role

The Company is seeking an Executive Director of Marketing to provide strategic direction and oversight of its marketing and branding efforts. The successful candidate will serve as the senior marketing resource, leading a campaign-based enrollment marketing strategy that is aligned with the company's recruitment goals. This role involves designing, implementing, and monitoring marketing plans, as well as managing partnerships with third-party suppliers. The Executive Director will also be responsible for institutional and mission-centered storytelling, overseeing integrated communications campaigns, and ensuring that all marketing activities are in line with the company's values and connect to measurable enrollment outcomes. Applicants for the Executive Director of Marketing position at the company should have a minimum of 10 years' experience in marketing, public relations, and/or communication, with a strong preference for those with a background in higher education and enrollment marketing. A bachelor's degree in a related field is required, and a master's degree is preferred. The role demands a leader with a proven track record in strategic planning, concept to execution, and the ability to build positive relationships. The ideal candidate will have a personal record of leadership and service, demonstrating integrity, accountability, and a commitment to the mission of the company. Strong administrative and supervisory skills, as well as expertise in digital advertising optimization and brand framework implementation, are essential. The Executive Director will also be expected to establish marketing performance metrics that are directly tied to enrollment outcomes.

Hiring Manager Title
Vice President of Enrollment Management

Functions

• Marketing