Head of Field Marketing

We're hiring a Director, Marketing Strategy to own marketing strategy across some of our most important client relationships. You'll partner closely with our VP of Growth and VP of Operations, and operate with the autonomy of a senior voice that the team and our clients lean on. This is a hybrid role based out of our Maine headquarters, with flexibility for remote work. Anchour is a creative agency of 40+ people focused on building unforgettable brands and digital experiences that help businesses punch above their weight. Headquartered in Maine, we partner with SMBs and growing brands across industries like consumer goods, hospitality, financial services, home services, and retail. Our work spans brand strategy, identity design, website design and development, content strategy, and full-service marketing. You'll own marketing strategy for a portfolio of important client relationships and serve as the strategic anchor across creative, media, and account teams. Own Strategy on Key Accounts — Lead marketing strategy across a portfolio of important client relationships. Build the annual and quarterly roadmaps that shape how we deploy creative, media, content, and CRO. Build the Roadmaps

— Translate client business goals into clear, prioritized, executable marketing roadmaps. Be the Senior Strategic Voice

— Sit across from CMOs, founders, and growth leaders as the senior strategic voice on assigned accounts. Run the planning conversations, lead the QBRs, push back when needed, and earn the room. Audit existing performance, find the actual growth levers, and translate them into a plan the team can execute. Inform Creative and Media

— Brief and partner closely with creative, media, and content teams. Build the Practice

— Help define how marketing strategy operates at Anchour. Agency Experience: 7+ years of marketing strategy experience, with at least 3 years at an agency. Real experience building strategies that span paid media, content, SEO, email and CRM, brand, and CRO. Fluent in performance and brand thinking, and how the two reinforce each other. Multi-Industry Range

: You've worked across verticals and adapted your thinking to the realities of different businesses. Experience in DTC, CPG, or financial services is a strong plus. You manage tough conversations, navigate complex feedback, and earn trust at the most senior levels. Roadmap Builder

: You've built marketing roadmaps from scratch. You know how to take ambiguous business goals and turn them into clear, prioritized, executable plans. Data-Literate

: You read performance data, work alongside analytics, and use numbers to sharpen strategy. AI-Integrated Workflow

: You're using AI tools to research faster, draft sharper, and think bigger. Player-Coach Orientation

: You're hands-on with the work, and you raise the bar for everyone around you. New England-Based

: This is a hybrid role with regular in-office days and occasional in-person client collaboration. You take ownership of accounts end-to-end.

If a strategy isn't landing or a client relationship is shifting, your team and your clients hear it from you first. You partner across creative, media, and account.

You're reading, testing, listening, and constantly sharpening how you think about modern marketing. Hybrid Work Flexibility.

Office-based in Maine with a weekly in-office day and flexibility for remote work. Retirement.

Premium health, dental, vision, and life insurance with generous coverage for our US-based team members. An optional health savings account (HSA) for employees to set aside money on a pre-tax basis for medical expenses. Home Office Setup.

Get a laptop + 50% reimbursement for home office equipment. Paid & Flexible Holidays. 12 paid holidays throughout the year, including three flexible holidays. Paid parental, medical, bereavement, and other types of leave. Flexible & Summer Fridays.

Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round. Cash for professional development (books, conferences, courses), and team bonding fun times. Baby Bonding Bucks.

$500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child.