Senior Manager, Social Media (National Geographic)

National Geographic is seeking a Senior Manager, Social Media to lead overall strategy and day-to-day execution across a world-class portfolio of social accounts reaching over 800M followers. This role will set the direction for the @NatGeo brand and vertical social accounts spanning Animals, Travel, Science, and more - driving audience growth through top-tier short-form content, community management, and platform innovation. Notably, this strategist will lead the execution of our Kids & Family social strategy, with a keen eye on growing our @NatGeoFamily handles.Additionally, the Senior Manager will own the development and execution for key National Geographic brand priorities like our Earth Month campaign and integrated social media marketing with other Nat Geo-branded lines of business.What You Bring: Proven experience leading social strategy for large-scale media brands in entertainment, editorial and beyondDeep expertise across platforms including Instagram, TikTok, YouTube, Facebook, X, LinkedIn and RedditStrong understanding of the creator economy and platform ecosystemsAbility to translate insights into actionable, scalable strategiesExceptional creative judgment and a sharp eye for platform-native storytellingTrack record of leading fast-paced campaigns and cross-functional initiativesResponsibilities:Platform & Content Strategy Define and execute social strategy across accounts and platforms, with a focus on tactics that drive sustained and scalable audience growth and engagement across the portfolioOversee always-on content development across brand and vertical accounts, ensuring consistency, quality, and performance of short-form videoIdentify platform opportunities and emerging trends to evolve Nat Geo’s social presenceAccount Leadership & Operations Own day-to-day oversight of the @NatGeo flagship brand account and key vertical handles: Animals, Travel, History, Science and FamilyLead high-velocity content production and campaign execution from concept through deploymentDevelop social strategy and execution for Kids & Family, collaborating across the content organization to support key priorities that drive growth on our @NatGeoFamily accountsDevelop content and distribution approaches tailored to younger audiences and family viewingOversee agency partners who execute daily publishing, community management, and performance trackingBrand Partnerships & Campaigns Serve as the primary social lead for Nat Geo’s Brand and Franchise team, driving social campaign execution for key brand priorities like Earth MonthTranslate marketing priorities into compelling, platform-native social activations • Act as the main social media team liaison to social/digital teams at National Geographic SocietyCross-Functional Collaboration Partner closely with TV, editorial, marketing, creator, and synergy teams to deliver cohesive campaignsBuild and manage relationships across a complex set of internal and external stakeholdersAlign multiple content pipelines into a unified social strategyBasic Qualifications:7+ years’ experience in social media strategy and marketing, preferably managing large-scale brand or media portfoliosDemonstrated expertise across major social platforms (Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Reddit) with a strong understanding of platform ecosystems and trendsProven track record developing and executing data-driven social strategies that drive audience growth, engagement, and brand impactExperience leading always-on content development and high-volume publishing workflows, with a focus on short-form video and platform-native storytellingExperience overseeing social accounts at scale, including flagship brand channels and/or multiple vertical or audience-specific handlesStrong campaign leadership experience, translating marketing priorities into integrated, platform-native social activations · Demonstrated ability to lead cross-functional initiatives, partnering with editorial, marketing, creative, and external stakeholders · Experience managing external partners or agencies, including oversight of publishing, community management, and performance reportingDeep understanding of content production workflows, with the ability to optimize and evolve processes for speed, scale, and qualityProficiency with social media management, analytics, and reporting tools, with the ability to translate insights into actionable strategiesStrong written and verbal communication skills, including the ability to present strategies and performance insights to stakeholders · Highly organized with the ability to manage multiple priorities, operate in fast-paced environments, and meet deadlinesPreferred Qualifications:Experience managing large-scale social or marketing budgetsOn-set or field production experience, with the ability to translate captured content into high-performing, platform-native social storytellingExperience working within global or multi-brand organizations, managing complex stakeholder environments and distributed teams · Familiarity with youth, family, or multi-generational audience strategies, including content tailored for younger and emerging audiencesExperience launching or scaling social handles or new content verticals, driving audience growth from early-stage to maturityStrong understanding of the creator economy, including partnershipsRequired Education:Bachelor’s degree or equivalent work experienceThe hiring range for this position in Washington, D.C. is $112,700 to $154,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.Reference: 10156078