Consumer Marketing Manager

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padding-top: 489px; padding-left: inherit; padding-bottom: 50px; } div.joqReqDescription strong{ font-size: 14px; } div.joqReqDescription p{ padding-left:0px; width: 892px; } div.joqReqDescription div.image-box { width: 900px; text-align: center; display: block; top: 0px; left: 5px; position: absolute; height: 150px; } div.joqReqDescription div.header-box { position: absolute; top: 389px; display: block; font-family: arial !important; font-size: 30px; font-weight: bold; width: 883px; left: 5px; height: 72px; padding-left: 17px; padding-top: 15px; } Coloplast is a global leader in ostomy care, developing products and services that support people living with an ostomy. We are looking for a Consumer Marketing Manager that will lead short and long-term strategic marketing responsibilities for our Ostomy portfolio in the community setting, with a focus on consumer acquisition, product preference, retention, and long-term use of Coloplast ostomy products.You will report directly to the Director of Marketing, Ostomy, focusing on the US business in partnership with our Global Marketing colleagues, US-focused customer experience marketing team, and cross-functional partners supporting the US business.Major Areas of AccountabilityLead the execution of our 5-year, Impact 4 strategy for Ostomy Care, with focus on identified growth opportunities with consumers for ostomy products across barriers and pouches and supporting productsDevelop and lead consumer marketing strategies focused on consumer acquisition, leading to achievement of growth targets in the US business Define and own brand positioning and messaging frameworks across all consumer touchpointsOwn the consumer journey strategy from post-acute transition through long-term community use, ensuring a cohesive experience that drives product adoption and brand loyaltyAnalyze the competitive landscape and consumer trends to inform strategic decisions, deriving insights from market research, collaboration and event executionLead the development of consumer-facing materials to support product campaigns, product education, and product commercialization in collaboration with internal partnersIdentify consumer association, advocacy, ambassador, and community event opportunities that can support product education, brand preference, and community growth; develop execution plans in partnership with appropriate internal teamsLead product launch process for consumer-focused product launchesDefine KPIs and evaluate performance of community growth initiatives, including acquisition, conversion, retention, campaign engagement, product mix, channel performance, and business impactPartner with Customer Experience Marketing, digital, database, service, and MarCom teams to develop product messaging, campaign inputs, and channel-ready assets that support community growth objectivesCollaborate with Medical Affairs and Payers & Evidence to translate approved clinical evidence, product claims, and user insights into relevant, compliant consumer-facing product messages and materialsBrief and effectively manage deliverables with internal MarCom team on consumer branding and design projectsPartner with and influence Global counterparts to develop product-supporting campaigns, evidence, and value propositions for the US consumer marketWork closely with Payers & Evidence, Market Access, and DME Suppliers to build better and sustainable access for Ostomy Care in the USContinuously seek input from Sales, Service, and Customer Experience partners to ensure strategy alignmentEffectively manage annual marketing budget within assigned area and forecast spend throughout the yearColoplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the AdvaMed Code of Ethics on Interactions with Healthcare Professionals, and company policies.Other duties as assigned.Basic QualificationsBS/BA in Business or Marketing3+ years Marketing experience, ideally in a regulated or healthcare marketHighly analytical in both qualitative and quantitative data, and make data-driven decisionsProven track record of developing and executing successful consumer marketing campaignsAbility to work in a cross-functional team environmentExcellent communication and leadership skillsExperience in budget managementComfort with a broad spectrum of tasks across strategic and tacticalAbility to identify, analyze and solve problems with minimal direction and make decisions with confidenceStrong verbal and written communication skillsDomestic and minimal international travel requiredHigh proficiency in Microsoft Word, Excel, PowerPointAt Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.Competitive Compensation: The compensation range for this position is $119,000 -$170,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.div.joqReqDescription { } Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the worlds leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.Visit us onColoplast.com.Watch the film.Follow us onLinkedIn.Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.61527#LI-CO #LI-HYBRID