Creator & Community Growth Coordinator

Job Description

Job Description

The opportunity

We are seeking a resourceful, highly organized Creator & Community Growth Coordinator to help expand Identity Pet Nutrition through authentic content, customer community, creator partnerships, ambassador recruitment, and user-generated content. This is a hands-on role for someone who enjoys making things, connecting with people, learning quickly, and turning ideas into consistent execution.

You will not simply schedule posts. You will film and edit content, recruit creators, build relationships, manage community conversations, assist with media buys and ad management, collect customer stories, and help create repeatable growth systems.

What you will do

· Plan, film, edit, caption, and publish short-form videos for Instagram Reels, TikTok, Facebook, and YouTube Shorts.

· Photograph products, pets, recipes, events, trade shows, employees, and behind-the-scenes activities.

· Create simple, on-brand graphics and repurpose existing material using tools such as Canva, Adobe Creative Suite, Final Cut Pro, and CapCut.

· Identify and recruit pet creators, breeders, trainers, groomers, veterinary professionals, rescues, retailers, and other credible advocates.

· Manage creator applications, onboarding, communication, sample coordination, campaign instructions, and performance records.

· Help launch and manage an Identity Pet Nutrition Facebook Group that prioritizes education, useful discussion, customer recognition, and community connection.

· Respond professionally to comments and community questions and escalate nutrition, medical, legal, safety, or sensitive customer matters to the appropriate team member.

· Request, document, organize, and maintain permissions for customer photos, videos, testimonials, and other user-generated content.

· Develop recurring community activities, including polls, challenges, product feedback, customer spotlights, and contests.

· Maintain an organized creator CRM, content calendar, asset library, and weekly performance dashboard.

· Support product launches, email and social campaigns, trade shows, and other growth initiatives.

· Monitor platform trends and propose practical tests that fit Identity’s brand and customers.

What success looks like

· A reliable cadence of useful, accurate, engaging short-form content.

· A growing base of qualified creators who actively create content or generate referrals.

· A healthy Facebook community in which members contribute—not merely receive promotions.

· A searchable, permissioned library of high-quality customer and creator content.

· Clear weekly reporting that connects activity to reach, engagement, creator activation, referrals, and revenue.

· Consistent, professional representation of the Identity Pet Nutrition brand.

Required qualifications

· Strong written communication, sound judgment, and careful attention to detail.

· Demonstrated ability to create and edit short-form video using a smartphone and tools such as CapCut, Canva, Adobe Express, Final Cut Pro or similar software.

· Comfort filming products, pets, coworkers, customers, and yourself when appropriate.

· Working knowledge of Instagram, TikTok, Facebook, and YouTube.

· Ability to organize multiple relationships, deadlines, assets, and follow-ups without losing details.

· Ability to receive direct feedback and revise work promptly.

· Genuine interest in dogs, cats, pet nutrition, and customer education.

· Ability to work in an office from Windsor, CO

Preferred qualifications

· One to three years of experience in content creation, social media, community management, customer engagement, creator partnerships, or a related field.

· Bachelor's Degree in Social Media management or marketing preferred

· Portfolio containing short-form video, photography, social copy, or community work.

· Experience with Shopify, Klaviyo, Recharge, Meta Business Suite, affiliate software, Airtable, Notion, or similar tools.

· Pet industry, consumer packaged goods, ecommerce, retail, veterinary, animal care, or hospitality experience.

· Experience obtaining and organizing content usage permissions.

Identity Pet Nutrition creates premium, high-meat pet foods for pet parents who care deeply about ingredient quality, transparency, and thoughtful nutrition. Our portfolio includes gently cooked fresh-frozen foods, premium wet foods, and air-dried treats for dogs and cats, with recipes built around high meat inclusion, purposeful ingredients, and uncompromising standards.

We are building more than a pet food company. We are building an informed community of pet parents, retailers, creators, professionals, and advocates who believe dogs and cats deserve better options—and that pet food companies should be transparent about what goes into their products and why.

Founded in 2018, Identity is a family-owned, rapidly growing consumer brand serving customers across the United States through both direct-to-consumer and independent pet retail channels. Our products are manufactured in Canada, and we work closely with our manufacturing and sourcing partners to develop differentiated foods with an emphasis on quality, traceability, responsible sourcing, and nutrition.

As we continue to grow, we are looking for bright, ambitious, and resourceful people who want to help build a meaningful brand from the ground up. This is an opportunity to join a high-growth CPG company at an important stage in its development, take meaningful ownership of your work, and have a direct impact on how Identity grows across the United States.

We value people who are entrepreneurial, curious, accountable, comfortable moving quickly, and willing to go beyond the boundaries of a traditional job description when the business requires it.

Company Description

Identity Pet Nutrition creates premium, high-meat pet foods for pet parents who care deeply about ingredient quality, transparency, and thoughtful nutrition. Our portfolio includes gently cooked fresh-frozen foods, premium wet foods, and air-dried treats for dogs and cats, with recipes built around high meat inclusion, purposeful ingredients, and uncompromising standards.\n\nWe are building more than a pet food company. We are building an informed community of pet parents, retailers, creators, professionals, and advocates who believe dogs and cats deserve better options—and that pet food companies should be transparent about what goes into their products and why.\n\nFounded in 2018, Identity is a family-owned, rapidly growing consumer brand serving customers across the United States through both direct-to-consumer and independent pet retail channels. Our products are manufactured in Canada, and we work closely with our manufacturing and sourcing partners to develop differentiated foods with an emphasis on quality, traceability, responsible sourcing, and nutrition.\n\nAs we continue to grow, we are looking for bright, ambitious, and resourceful people who want to help build a meaningful brand from the ground up. This is an opportunity to join a high-growth CPG company at an important stage in its development, take meaningful ownership of your work, and have a direct impact on how Identity grows across the United States.\n\nWe value people who are entrepreneurial, curious, accountable, comfortable moving quickly, and willing to go beyond the boundaries of a traditional job description when the business requires it.