Analyst, Performance Media (Paid Search and Social)

Analyst, Performance Media

At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible. As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Overview

The Analyst, Performance Media position uses paid media knowledge and expertise to provide actionable insights and recommendations. You'll help to develop innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of paid search and paid social programs. Our team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. The ideal candidate requires strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage search and social media in the decision path.

Key Responsibilities

• Help drive day-to-day innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of digital media campaigns
• Assist with optimizing, implementing, and analyzing paid search and social marketing activities
• Support execution of customer, media, brand, and market research that produce unique insights and opportunities
• Monitor and maintain campaign budgets, pacing, and bid adjustments
• Partner with team management in driving strategic search and social expertise within the team
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
• Foster strong relationships with internal teams and client groups
• Timely delivery of all work
• Stay informed on paid search and paid social industry trends, new tools, and ad formats
• Successful completion of training programs and requisite certifications

Minimum Qualifications

• 1+ year of experience in paid search and/or paid social campaign development/management/optimization with the use of leading search platforms (e.g. Google Ads, Amazon Ads, etc.), and social media platforms (e.g. Facebook and Twitter Ads platforms, or 3rd Party API technology)
• Strong analytical thinking and mathematical skills and an ability to manage data
• Understanding of Search PPC and digital display advertising
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $$50,065 - $66,360, annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.