Senior Creative Copywriter - Lead Bold Brand Campaigns

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.JOB TITLE: Creative Copywriter, Sr ManagerPosition Summary:The Creative Copywriter, Sr Manager is an individual contributor responsible for developing bold, compelling copy that brings athenahealth’s brand voice to life across campaigns, paid media, event themes, and other short-form marketing content. This role combines high-level creative concepting with hands-on copywriting, requiring an experienced writer who can move fluidly between big-picture thinking and precise execution.This position works across the full lifecycle of a project, helping shape the creative idea and then translating it into impactful copy that aligns with brand voice, messaging strategy, and business goals. The Creative Copywriter, Sr Manager will work from existing messaging frameworks as well as help create new ones, with a strong ability to push creative boundaries while maintaining consistency and clarity.Essential Job Responsibilities:Develop original, high-impact copy for a wide range of short-form marketing materials, including:Campaign headlinesPaid mediaBrand messagingManifesto scriptsEvent themesSocial contentWeb copyEmail copyPartner in early-stage creative concepting to help shape the big idea and determine how the brand voice will come to lifeTranslate campaign and brand strategies into bold, compelling copy that resonates with target audiencesWork from existing messaging frameworks and also help develop new ones as neededEdit, refine, and optimize copy to ensure clarity, consistency, and qualityCollaborate closely with marketing, brand, creative, content, and other cross-functional partners throughout the project lifecyclePush creative thinking while ensuring copy remains aligned to brand voice and messaging standardsBring a strong point of view and a willingness to challenge work that does not meet the desired standardExpected Education & Experience:10+ years of experience in copywritingStrong portfolio demonstrating excellent marketing copy, creative concepting, and brand voice executionExperience developing and refining copy across campaigns, paid media, event themes, social, web, and emailDemonstrated ability to connect creative strategy with compelling copy executionExcellent communication and collaboration skillsHealthcare experience preferred but not requiredComfortable working independently and cross-functionally in a fast-paced, idea-driven environmentAble to flex between strategic concepting and detailed copy refinementExpected Compensation$87,000 - $147,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.About athenahealthOur vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.What we can do for you:Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.Learn more about our culture and benefits here: athenahealth.com/careers #J-18808-Ljbffr Athenahealth India