Growth Marketing Lead

Why You Should Join Us

Forus is a generational opportunity to rethink how we bring new therapies to market, and our path to doing so is significantly de-risked – we have:

• Exponential organic growth: We have product-market fit and are growing rapidly. Forus supports thousands of new patients every day, is spreading with doctors through word-of-mouth, and works with the largest biopharma companies in the world.

• An AI-first business model: Our approach is distinctly enabled by AI, but our business gets stronger (not commoditized) as foundation models improve. We are building durability through two-sided network effects that compound over time.

• Top tier investors: With the traction to support conviction in our model, we raised significant funding from top investors (Thrive Capital, General Catalyst, and Accel) to build an exceptional team of engineers and operators.

Our number one priority is scaling to market demand. We are looking for individuals who are high horsepower, high throughput, and hyper resourceful to help us increase capacity and grow. We move fast and need to move faster.

All full-time roles are in person in New York. You can learn more about working with us in the last section of this page.

About the Role

We're looking for a Growth Marketer to own and scale Forus's paid acquisition engine. You'll have full ownership over strategy, execution, and optimization across paid search, paid social, and emerging channels with a mandate to drive efficient provider growth and build a high-velocity experimentation culture.

This is a high-ownership role; you'll move fast, operate lean, and make decisions that directly impact top-of-funnel growth.

What You'll Own

• Paid search: Own full search strategy, campaign management, and funnel optimization across all search platforms

• Paid social: Own all paid social campaigns across Meta, YouTube, LinkedIn, and other relevant channels including audience targeting, creative briefing, and CAC optimization

• Creative direction: Brief and review ad creative across channels; maintain a continuous refresh cadence tied to channel performance

• Experimentation and reporting: Build and own attribution infrastructure, reporting dashboards, and a structured A/B testing program across copy, creative, audiences, and landing pages

• Cross-functional collaboration: Work closely with GTM, Design, and Product to optimize the full conversion funnel

• Cross-functional contribution: Flex beyond core scope to support broader team initiatives as needed

What We're Looking For

Must-Haves

• 3–5+ years of growth marketing or digital marketing experience, with hands-on ownership of paid search and paid social

• Proven track record driving SMB or professional-audience acquisition through digital channels

• Proficiency across some or all of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager

• Strong analytical skills

• Excellent written communication

• Startup orientation and comfortable operating without a large support team, building processes from scratch, and context-switching across priorities

Nice-to-Haves

• Experience marketing to physicians, clinical staff, or healthcare providers

• Familiarity with healthcare compliance constraints in digital advertising

• Experience with SEO strategy and content-driven acquisition

• Background in B2B SaaS or health tech with a professional-audience ICP

• Experience running video ad campaigns (YouTube, Meta video, OTT)

Compensation and Details

• Location: NYC

• Compensation: $150k-$200k

• Reports to: Justice Tention, Head of Top-of-Funnel

• Hours: Full-time

This is a list of ideal qualifications for this position. If you don't meet every single one of them, you should still consider applying! We're excited to work with people from underrepresented backgrounds, and we encourage people from all backgrounds to apply.

Working with Us

Forus is based in New York, with our full team working out of a beautiful and spacious office in SoHo.

We run as a high-trust environment with high autonomy, which requires that everyone is fully competent and operates in line with our principles:

• Do the math. Be rigorous, assume nothing. Break problems down and reason from the ground up.

• Expand the solution space. Be resourceful and audacious. Resist false constraints and push beyond the obvious before committing.

• Spit it out. Speak directly, invite critique, avoid equivocation. We want right answers, not comfortable ones.

• Raise the bar together. Hold a high standard for execution, push each other directly, and win as a team.

We provide competitive compensation with meaningful equity (for full-time employees). Everyone who joins early will be a major contributor to our success, and we reflect this through ownership and pay.

We also provide rich benefits to ensure you can focus on creating impact (for full-time employees):

• Fully covered medical, vision, and dental insurance.

• Memberships for One Medical, Talkspace, Teladoc, and Kindbody.

• Unlimited paid time off (PTO) and 16 weeks of parental leave.

• 401K plan setup, FSA option, commuter benefits, and DashPass.

• Lunch at the office every day and Dinner at the office after 7 pm.

Our salary ranges are based on paying competitively for our company's size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Forus (for full-time employees). Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity.

Forus is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.