Google Ads, SEO & Google Business Profile Specialist(On-Site)

Job Description

Job Description

Job Description

Overview

X.O. Continental Marketing & Branding Co., a growing digital marketing agency serving automotive dealerships and businesses across multiple industries, is seeking an experienced, highly motivated, and results-driven Google Ads, SEO & Google Business Profile Specialist to join our team.

We are looking for a digital marketing professional who understands how to transform online visibility into qualified leads, customer inquiries, appointments, and measurable business growth.

The ideal candidate will possess hands-on experience managing Google Ads campaigns, optimizing Google Business Profiles, implementing effective SEO strategies, and analyzing digital marketing performance.

This is a performance-oriented position requiring technical proficiency, analytical thinking, creativity, and a proven ability to deliver measurable results.

Responsibilities

• Develop, implement, manage, and optimize Google Ads campaigns, including Search, Display, Performance Max, and remarketing.
• Conduct keyword research, competitive analysis, and market evaluations to identify opportunities for increased visibility and lead generation.
• Manage and optimize Google Business Profiles (GBP) for multiple clients and business locations, improving Google Maps visibility, local search rankings, and customer engagement.
• Develop and execute local, on-page, off-page, and technical SEO strategies designed to improve organic search performance.
• Monitor campaign effectiveness and optimize advertising expenditures to improve cost-per-click (CPC), cost-per-lead (CPL), conversion rates, and return on advertising spend (ROAS).
• Utilize Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager (GTM) to track website traffic, user engagement, conversions, and marketing performance.
• Implement and troubleshoot conversion tracking, including phone calls, contact forms, appointment requests, and other lead-generation activities.
• Conduct website and landing page audits, identifying opportunities to improve user experience and conversion rates.
• Manage Google Business Profile content, business information, services, photographs, updates, and review-related optimization initiatives.
• Prepare comprehensive performance reports, clearly communicating campaign results, marketing expenditures, lead generation, and recommendations for improvement.
• Collaborate with website developers, content creators, graphic designers, and account managers to execute coordinated digital marketing initiatives.
• Stay informed about Google algorithm changes, advertising policies, AI-driven search developments, and emerging digital marketing technologies.

Qualifications

• Demonstrated professional experience managing Google Ads campaigns, SEO programs, and Google Business Profiles.
• Strong proficiency with Google Ads, Google Analytics 4, Google Search Console, Google Tag Manager, and Google Keyword Planner.
• Proven ability to generate qualified leads through paid and organic search strategies.
• Hands-on experience optimizing Google Business Profiles for local businesses and multi-location organizations.
• Strong understanding of local SEO, Google Maps visibility, website optimization, keyword targeting, and conversion rate optimization.
• Experience managing advertising budgets and optimizing campaigns for measurable financial performance.
• Familiarity with WordPress, website content management systems, and landing page optimization.
• Experience with SEO platforms such as SEMrush, Ahrefs, Moz, or comparable tools.
• Strong analytical, organizational, communication, and problem-solving skills.
• Ability to manage multiple client accounts, meet deadlines, and work independently or collaboratively.
• Google Ads and Google Analytics certifications are preferred.
• Previous experience with automotive dealerships, automotive service businesses, or multi-location retail organizations is a plus.

Demonstrated Performance Is Essential

We are particularly interested in candidates who can demonstrate successful results from previous digital marketing initiatives.

Qualified applicants should be prepared to discuss or provide examples of:

• Google Ads campaigns that generated measurable leads and customer conversions.
• Improvements in cost per lead, conversion rates, and advertising efficiency.
• Successful Google Business Profile optimization resulting in increased customer calls, inquiries, or local search visibility.
• SEO initiatives that improved organic search rankings, qualified website traffic, and business inquiries.
• Experience tracking and reporting actual marketing results rather than relying solely on impressions, clicks, or website visits.

We value demonstrated accomplishments and practical experience as much as formal certifications.

What We're Looking For

We are seeking an individual who takes ownership of results, identifies opportunities proactively, and understands that successful digital marketing must ultimately contribute to a client's bottom line.

Our ideal candidate is not simply a Google Ads operator or SEO technician, but a strategic marketing professional who understands the relationship between digital visibility, lead generation, customer acquisition, and business growth.

Why Join X.O. Continental?

Join a growing, results-oriented marketing organization with opportunities to work across a diverse portfolio of businesses, including automotive dealerships, collision repair facilities, automotive service centers, and other local and regional enterprises.

You will have the opportunity to contribute directly to client growth, develop innovative marketing strategies, and work alongside experienced professionals who understand the importance of measurable marketing performance.

\nCompany Description

XO Continental Marketing & Branding is a full-service marketing agency specializing in digital marketing, branding, social media management, paid advertising, website development, and creative solutions. We partner with automotive dealerships and businesses across multiple industries to drive measurable growth through innovative marketing strategies. As our company continues to expand, we're looking for motivated professionals who are ready to grow with us.

Company Description

XO Continental Marketing & Branding is a full-service marketing agency specializing in digital marketing, branding, social media management, paid advertising, website development, and creative solutions. We partner with automotive dealerships and businesses across multiple industries to drive measurable growth through innovative marketing strategies. As our company continues to expand, we're looking for motivated professionals who are ready to grow with us.