Marketing Automation and CRM Specialist
neteffects
Marketing Automation and CRM Specialist - Microsoft Dynamics Microsoft Dynamics & CRM Microsoft Dynamics used as primary system for marketing, sales, orders, and related operations. Experience with Microsoft Dynamics is a significant hiring advantage. Experience with HubSpot , Salesforce , or Marketo is transferable to Dynamics; candidates can learn the platform. Role focuses on B2B email marketing and lead generation. Designs nurture programs with behavior-triggered, one-to-one emails tailored to buyer-journey stage and market. Creates automations for markets with different sales cycles: ~1–2 weeks for parks/general entertainment and ~1 year for hospitals. Maintains baseline programs: monthly newsletters , prospect emails, and segmented sends; email currently contributes minimally to new-prospect acquisition and funnel progression. Applies analytics and A/B testing to inform subject lines and email calendars, collaborates with product marketing, and aims to convert email into a revenue driver . #J-18808-Ljbffr neteffects
Vacancy posted 4 days ago
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