Paid Search Marketing Manager

Responsibilities

A client with Kforce is seeking a Paid Search Marketing Manager to join their team in San Diego, CA.Duties:

• Serve as the primary point of contact between internal client stakeholders and our agency partner, ensuring the PPC program is always aligned to business goals and priorities
• Interpret business objectives, growth targets, and marketing strategies from internal stakeholders and translate them into clear, actionable direction for the agency
• Contribute to the paid search roadmap - setting priorities, defining testing agendas, and ensuring the agency is executing against the right strategies at the right time
• Partner with our agency to achieve performance targets, timelines, and quality standards; review and provide informed feedback on campaign strategy, structure, ad copy, and landing page recommendations
• Leverage your hands-on PPC knowledge to ask the right questions, identify gaps, and push for continuous improvement across bid management, keyword strategy, and campaign optimization
• Evaluate AI-powered tools and platform-native features (such as Smart Bidding and Performance Max) and collaborate with external and internal partners on when and how to adopt them in support of our goals
• Analyze campaign performance data and synthesize insights for internal stakeholders - translating complex PPC metrics into clear business implications and recommendations
• Work with the SEO team to ensure paid and organic search strategies are complementary and coordinated
• Collaborate with analytics, creative, and web teams on landing page testing, conversion tracking, and audience segmentation to support campaign performance
• Lead project management for key PPC initiatives - defining timelines, aligning stakeholders, tracking milestones, and ensuring on-time delivery across teams and the agency
• Oversee QA processes to ensure campaigns, ad copy, keywords, and tracking are accurate and on-brand

Skills

• BA/BS in Marketing, Business, or a related field
• 3-4 years of hands-on PPC experience, with a focus on Google Ads, Microsoft Ads, and other search platforms
• Strong analytical skills with experience interpreting campaign data to inform strategy (Google Ads, SA360, Adobe Analytics, or similar)
• Solid working knowledge of bid management, keyword strategy, ad copy best practices, quality score optimization, and A/B testing - enough to actively contribute to strategy and hold a high bar for the program
• Familiarity with AI-powered advertising tools and a willingness to adopt emerging technologies to drive efficiency and performance
• Strong project management skills with the ability to juggle multiple workstreams, align stakeholders, and keep initiatives on track
• Excellent communication skills - able to distill complex PPC concepts for non-technical internal stakeholders and provide clear, strategic direction to agency partners
• Comfortable operating in an ambiguous, fast-paced environment where priorities can shift and strong judgment is required
• Collaborative and proactive team player who takes ownership and drives results

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.


We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.


Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.


This job is not eligible for bonuses, incentives or commissions.


Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.


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Kforce is a professional staffing services firm offering Technology and Finance & Accounting jobs with top employers nationwide. We specialize in providing contract, contract-to-hire and direct placement opportunities, with over 50 years of experience in the staffing industry. Kforce offers many consultants comprehensive benefits depending on employment status, including medical, dental, 401(K), life insurance and disability. Our vision is to be "the firm most respected by those we serve."