Temporary / Contractor Marketing Brand Manager - Richmond, VA

Temporary / Contractor Marketing Brand Manager - Richmond, VA Location: Henrico, VA Company: Temporary / Contractor Marketing Brand Manager Please note : This is a temp assignment, with an initial contract assignment through December 31, 2026 Pay Range : $25-33 per hour Position Summary The Brand Manager is responsible for developing, executing, and optimizing brand strategies that drive awareness, engagement, customer acquisition, and long-term brand equity. This role partners across marketing, sales, digital, product, and external agencies to ensure a consistent and compelling brand experience across all customer touchpoints. The ideal candidate combines strategic thinking, creativity, and analytical expertise to drive measurable business results. Primary Duties Brand Strategy & Positioning Develop and execute brand strategies aligned with organizational goals and growth objectives. Maintain and evolve brand positioning, messaging, and value propositions. Ensure brand consistency across all marketing, communications, and customer-facing channels. Campaign Development & Execution Lead integrated marketing campaigns across digital, social, traditional, and experiential channels. Collaborate with internal teams and external agency partners to develop creative concepts and execute campaigns. Manage campaign timelines, budgets, and performance measurement. Customer Insights & Market Research Analyze consumer behavior, market trends, and competitive activity to identify opportunities. Conduct and interpret research to strengthen brand positioning and customer engagement. Translate insights into actionable marketing strategies. Content & Communications Guide development of compelling content and messaging that reinforces the brand. Ensure all communications align with brand standards and strategic objectives. Support thought leadership and reputation-building initiatives. Analytics & Optimization Monitor brand health, campaign effectiveness, and key performance indicators. Utilize data and analytics tools to measure ROI and continuously optimize performance. Develop executive-level reporting and recommendations. Additional Duties Support special projects and strategic initiatives as assigned. Stay current on industry trends, consumer insights, and emerging marketing technologies. Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field. 5 - 7 years of experience in brand management, marketing, advertising, or related disciplines. Demonstrated success developing and executing integrated marketing campaigns. Experience working with ad agencies, vendors, and cross-functional teams. Minimum Skills & Qualifications Strong understanding of brand strategy, positioning, and customer segmentation. Proven project management and organizational skills. Exceptional written, verbal, and presentation skills. Strategic thinker with a creative mindset and attention to detail. Preferred Qualifications Experience in insurance, financial services, or highly regulated industries. Agency experience or experience managing agency relationships. Experience with brand tracking, consumer research, and marketing attribution. #J-18808-Ljbffr Countryway Insurance Co.