Website Manager

*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.* The Website Manager will be responsible for the day-to-day management of our Shopify website, ensuring a seamless user experience, accurate product merchandising, and performance-driven optimizations to maximize conversion and online sales. This role blends creativity, data analysis, and technical skills to drive sales and customer engagement through product presentation, promotional strategy, and on-site UX improvements. Key Responsibilities Shopify Website Management Oversee and update all aspects of the Shopify website, including homepage, product pages, navigation, and collections. Maintain accurate product listings, descriptions, images, pricing, and inventory syncing. Implement and test site updates, themes, plugins, and custom features. Coordinate with development or design teams for UX/UI enhancements. Product Merchandising & Sales Optimization Curate and merchandise product collections based on sales trends, seasonality, and marketing campaigns. Create promotional banners, landing pages, and product highlights to support e-commerce goals. Optimize product pages for SEO, conversion rate, and upsell opportunities. Run A/B tests on layouts, copy, and CTAs to improve performance. Analytics & Reporting Monitor Shopify analytics and third‑party tools to evaluate website performance, customer behavior, and sales trends. Report on KPIs such as conversion rate, bounce rate, time on site, and product performance. Use data to identify opportunities to increase revenue and reduce cart abandonment. Cross-Functional Collaboration Work closely with marketing, design, and inventory teams to align promotional messaging, creative assets, and product availability. Coordinate product launches and seasonal campaigns across website and email. Support customer service or operations with site‑related issue resolution. Qualifications 3+ years of experience in e‑commerce website management or merchandising, preferably with a DTC brand. Hands‑on experience with Shopify (Shopify Plus a plus). Strong understanding of digital merchandising, user behavior, and online sales strategies. Basic HTML/CSS knowledge and familiarity with tools like Google Analytics, Klaviyo, Hotjar, and Search Console. Eye for visual presentation, layout, and content flow. Strong project management and organizational skills. Data‑driven with an understanding of CRO and e‑commerce metrics. Experience in the fitness, wellness, or consumer goods industry is a plus. Benefits Medical, Dental, Vision Insurance: Company covers 80% for employees only. Life Insurance: Fully covered by the company 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested Sick Paid Leave 7 Paid Holidays (Eligible after probation period) Accrued Vacation Company provides discounts for fitness equipment for our employees #J-18808-Ljbffr