Senior Manager - Digital Category Management

Sr. Manager, Digital Category Management

Reporting to the Director of B2B Digital Operations & Experience, this role is a critical leadership position responsible for shaping and scaling digital category performance across NAPA's multi-billion-dollar B2B eCommerce business.

We are seeking a Sr. Manager, Digital Category Management to lead a high-impact team and drive measurable growth through best-in-class omni-channel merchandising, category strategy, and customer experience optimization across 6,000+ locations and thousands of customers in the U.S. and Canada.

This role requires a strategic, but hands-on builder and operator- a proven leader who can develop high-performing teams, influence across a complex organization, and deliver sustained financial results at scale.

Responsibilities:

• Omni-channel, digital first, category performance across assigned categories
• End-to-end digital merchandising strategy (search, browse, taxonomy, product content)
• In collaboration with functional partners, omni-channel merchandising strategy (availability, delivery promise, pricing & promotions, post order experience, account management, etc.)
• Conversion rate, traffic growth, and digital revenue expansion
• Scalable playbooks for category growth and operational excellence
• Leadership and development of a multi-layered team

Team Leadership

• Lead, scale, and evolve a multi-functional team of Digital Category Managers and Operations Leads
• Build a high-performance culture with clear accountability, strong coaching, and succession planning
• Develop future leaders and create a deep leadership bench
• Establish operating rhythms, performance standards, and decision frameworks

Category Performance & Financial Stewardship

• Own digital revenue performance, forecasting, and goal attainment across assigned categories
• Drive improvements in conversion, traffic, average order value, and attach rates
• Define and execute category growth strategies using data-driven insights
• Partner with merchandising, inventory, and product teams to align, prioritize and drive omnichannel strategies that drive increased sales, & digital adoption

Category Management & Omni-Channel Experience Leadership

• Define and champion best-in-class omni-channel merchandising offering & experience
• Set the strategy for how categories show up online - assortment, placement, content, discoverability, availability, delivery promise, post-purchase experience
• Lead category business reviews and growth planning with clear KPIs and accountability
• Identify and unlock opportunities through omni-channel analytics, customer behavior, and performance data
• Own and drive improvements in the category experience roadmaps, with operational oversight for:
• Onsite merchandising
• Search & navigation
• Product content & data quality
• Identify systemic barriers (process, data, tooling) and drive cross-functional solutions

Stakeholder Communication

• Deliver clear, concise executive-level narratives grounded in data
• Influence senior stakeholders to align on priorities, investments, and outcomes
• Translate complex performance data into clear, actionable insights

Location:

• GPC has two work locations to choose from, Duluth or Atlanta office.
• We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences:

• Bachelor's degree in marketing, business, technology, or equivalent experience.
• 10+ years of experience in eCommerce, digital and omni-channel merchandising, or category management
• Experience in B2B or multi-channel retail or B2B environments strongly preferred
• Proven track record of driving online revenue growth at scale
• Deep expertise in digital merchandising, including search, navigation, taxonomy, and product content optimization
• Experience leading and developing high-performing teams in a complex organization
• Strong analytical mindset with experience leveraging data to drive decisions
• Ability to operate at both strategic and tactical levels
• Exceptional stakeholder management and influence skills