Digital Marketing Account Manager

Position SummaryThe Digital Marketing Account Manager owns a book of client accounts and is accountable for what those clients get from their investment in 30 Lines. This is a coach and advocate role. You build the relationship, you read the performance data, and you bring the recommendation before the client has to ask for it.As of August 2026, 30 Lines serves more than 150 client organizations, ranging from a single community to portfolios of ninety-plus properties. Services span websites and RentPress, paid search, SEO, lease nurturing, email, and accessibility tooling. The Account Manager is the single point of accountability across all of them, which means the work is as much about seeing the pattern across a portfolio as it is about any one community.This is a client-facing ownership role. You are the client's advocate inside 30 Lines and the strategist in front of the client. Success is measured on retention, account growth, and whether clients feel we saw the problem first and presented solutions to meet their goals.Key ResponsibilitiesClient Relationship & RetentionOwn the relationship for an assigned book of client organizations and properties. Serve as the primary contact for regional managers, marketing directors, and ownership.Establish and document what success looks like for every service at onboarding, then hold every conversation against it.Run a consistent communication cadence. A monthly reporting touch for every client, regular check-ins, and quarterly business reviews for portfolio accounts.Throw the punch before the client does. Come to every meeting with a diagnosis and a specific recommendation, not a data dump.Serve as the first escalation point when something breaks. Own the response, coordinate the fix, and close the loop with the client.Keep the CRM current with contacts, goals, meeting notes, and open items so any teammate can pick up the account cold.Keep an honest account health rating on every account in the book and raise the ones trending down before they become renewal conversations.Performance & InsightReview account performance on a set cadence and turn it into insight. What did the client buy, how did it perform, what are we recommending next.Read across channels. Website, paid search, SEO, lease nurturing, and email are one funnel to the client, not five separate reports.Use benchmarks to answer "how are we doing" with real context. Industry, 30 Lines portfolio, and the property's own history.Connect marketing performance to leasing outcomes. Leads, cost per lead, tours, leases, and occupancy, not impressions.Work the monitoring and alert queue daily so we find tracking, website, and campaign problems before the client does.Deliver reporting and insight on time, every month, for every account in the book.Use the AI-assisted toolkit as a default part of how you work the book, and flag the manual steps in your week that should be automated instead of documented.Campaign & Budget StewardshipOwn the monthly advertising budget cycle for your book. Confirm recommendations, hit the cutoff, and verify that what is live matches what is contracted.Flag pacing and performance issues early and coordinate the fix with the PPC and SEO product teams.Verify that what we sold is what we deliver and that what we deliver is what we bill.Uphold Fair Housing and FTC pricing standards in every piece of client-facing copy and advertising you approve.Security & Data ProtectionProtect client data in everything you touch. Analytics access, ad accounts, CRM records, and reporting all carry information we are accountable for.Keep credentials and client data out of tickets, documents, and chat. Use the approved secret handling path.Support SOC 2 evidence and control requirements for client-facing processes, and complete assigned compliance tasks on time.Raise security and privacy risks early. A quiet risk is a bigger one.Onboarding & Cross-Functional DeliveryPartner with Onboarding and the project management team through new client and new property launches. Check in weekly until the work is live.Translate client requests into clearly scoped work for the production teams. Protect the client experience and the team's capacity at the same time.Bring client insight, market intelligence, and recurring friction back to Product, Sales, and Leadership. You see the market before the roadmap does.Give the team the context behind the ask so recommendations land right the first time.Growth & ExpansionIdentify expansion opportunities inside your book. New properties, additional services, and new regions.Partner with Sales and Revenue Operations on proposals, renewals, and pricing conversations.Earn referrals by being the reason a client recommends us to a peer.Take on additional projects and responsibilities as needed to support the growth of the company.90-Day PrioritiesThe first 90 days are about inheriting the book cleanly, getting command of the tools, and earning the right to make recommendations.01 Know the bookMeet every client in the assigned book. Document goals and success criteria for each service. Confirm contacts and the meeting cadence in the CRM and set an honest health rating on every account. Some of this book has been covered rather than owned, so expect to reintroduce 30 Lines to clients who have not had a consistent point of contact.02 Get fluent in the stackReach working command of the 30 Lines toolkit, Google Ads and GA4, the alert and monitoring queue, and the monthly budget cycle. Deliver a full monthly reporting round independently and on time.03 Bring the first recommendationsDeliver a documented point of view on every account. What is working, what is not, and what we propose next. Surface at least one expansion opportunity per client organization and one process gap worth fixing for the team.What You Will Bring4+ years in account management, client success or digital marketing with direct client ownershipExperience managing multi-account or multi-location portfolios, not single-account workWorking fluency across websites, paid search, SEO and email, explained without jargonComfort with data. You spot the anomaly and form a recommendation from itClient-ready writing that is short, clear and specificBias for action. You make the call with incomplete information and own the outcomeNice to HaveMultifamily, property management or real estate marketing experienceDigital marketing agency experienceHands-on with Google Ads, GA4, Search Console and Tag ManagerFamiliarity with Yardi, Entrata, RealPage, AppFolio and RentCafeFair Housing advertising knowledgeDemonstrated use of AI tooling to change how you workBenefitsMedical, dental and vision coverage, including an HSA-eligible high-deductible optionEmployer-paid life, AD&D and short-term disability401(k) with company match, eligible after three monthsNo-cost telehealth and care advocacy for you and your familyEmployee assistance program and Headspace for mental health supportPaid time off, company holidays and paid sick timeParental, family, bereavement and military leaveFully remote, with real flexibility in how you structure your dayEqual Opportunity 30 Lines provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 30 Lines is an E-Verify employer.
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