VP of Sales - Rural & Critical Access Hospitals

Location: Remote, with travel about 25–30% of the time

Compensation: $120,000–$140,000 base + uncapped commission · Expected OTE $300,000+ · Future equity conversation for the right candidate

Reports to: CEO

Increase your chances of an interview by reading the following overview of this role before making an application.

Rural hospitals have fought physician shortages for decades, and most of the usual fixes—locums, signing bonuses, endless searches—are expensive and temporary. Something new has changed the picture: nearly 30 states have now created alternative licensure pathways that let experienced, internationally trained physicians practice in the U.S.

WeAreDocs connects those physicians with the rural and Critical Access Hospitals that need them most. We're looking for our VP of Sales: someone who already has the trust of Critical Access Hospital leaders and wants to bring them a genuinely new answer to their hardest staffing problem.

Why this role

• You bring something new. This isn't another locums pitch. You'll introduce a workforce model most rural hospital leaders haven't heard of yet, and help them solve shortages for the long term.
• You build the function. As our first sales leader, you'll shape the strategy, the process, and eventually the team.
• Your relationships pay off. Uncapped commission means the network you've spent years building is rewarded directly.
• The work matters. Every partnership you close puts a physician in a community that has been going without one.

About WeAreDocs

WeAreDocs recruits experienced internationally trained physicians and places them with rural and underserved healthcare organizations through state alternative licensure pathways. We handle sourcing, vetting, and guiding physicians through licensure so hospitals get a qualified doctor without carrying the process themselves.

We'll share details on our placements, hospital partnerships, state footprint, and backing with candidates during the interview process.

What you need to bring

This is a specialized role. We need someone who can open doors in the rural hospital community from day one, not someone who would build a network from scratch. You'll need:

• 4+ years selling staffing, locum tenens, physician recruitment, or healthcare services directly to Critical Access Hospitals or rural healthcare organizations
• Personal relationships with CAH decision-makers —CEOs, administrators, HR directors, CMOs, or physician recruitment leaders—that you built yourself and that have stayed with you across roles
• A track record of generating business through your own reputation, including after a move between companies
• Working knowledge of the rural health ecosystem: NRHA, state Offices of Rural Health, Flex Program coordinators, state rural health and hospital associations, and CAH networks
• Willingness to travel regularly for client visits, conferences, and rural healthcare events

Is this you?

You'll likely thrive here if:

• CAH executives know your name and take your calls
• You understand how decisions really get made inside an independent rural hospital, and how different that is from a large health system
• You've been a regular at NRHA and state rural health events
• You know rural hospital finances and recruitment challenges well enough to speak credibly about them on a first call

This probably isn't the right fit if:

• Your experience is mainly in candidate recruiting rather than selling to hospital leaders
• Your hospital relationships are mostly with large regional or national health systems
• You'd be building a rural hospital network for the first time

What you'll do

• Build and run a national sales strategy focused on Critical Access Hospitals and rural healthcare organizations and other healthcare markets.
• Open conversations with hospital CEOs, administrators, HR directors, CMOs, and physician recruitment leaders
• Own the full sales cycle: outreach, discovery, presentations, proposals, negotiation, and close
• Educate hospital leaders on alternative physician licensure pathways and how our model works in their state
• Build partnerships with state rural health associations, Flex Programs, hospital associations, and rural health networks
• Represent WeAreDocs at NRHA and other rural healthcare conferences
• Work closely with our recruitment and operations teams so every hospital's needs are matched with the right physician
• Keep clear pipeline reporting and forecasts
• Help design the sales process and, as we grow, hire and lead the team

Your first year

• First 90 days: Reconnect with your rural hospital network and introduce WeAreDocs, completing at least 20 qualified introductions with hospital decision-makers
• By month 6: Grow your pipeline to 30–40 qualified opportunities, sign your first 2–4 partnerships, and establish relationships with key state rural health organizations
• By month 12: Secure 6–10 multi-year partnerships from a pipeline of 50–70 qualified opportunities, see physicians placed through your deals, and have a repeatable sales process in place

Compensation and benefits

• Base salary: $120,000–$140,000, depending on experience
• Commission: Uncapped, paid once the physician starts and the client invoice is collected
• Expected total compensation: $300,000+ in a full year at target
• Ramp support: A portion of commission is paid at contract signing, with the balance paid once the physician starts and the invoice is collected
• Equity: Not part of the initial package; we're open to a future equity conversation with the right candidate
• Benefits: health, Dental, PTO, and retirement
• Travel: About six industry conferences a year (including NRHA), plus on-site visits with hospital leaders as needed. Expenses fully covered

Final compensation depends on experience, track record, and the strength of your rural hospital network.

How to apply

Send your résumé with short answers to these questions:

1. How many years have you sold staffing, locum tenens, recruitment, or healthcare services directly to Critical Access or rural hospitals?
2. What rural healthcare services or solutions have you sold?
3. Which types of leaders at CAHs do you have personal relationships with (CEO, administrator, HR director, CMO, physician recruitment)? Roughly how many facilities, and in which states or regions?
4. Describe a time your relationships generated new business after you changed companies. General terms are fine.
5. How have you been involved with NRHA, state rural health associations, Flex Programs, or state Offices of Rural Health?

If we move forward together, we'll talk through specific examples and results in confidence. We respect your current and past agreements: please don't share confidential client information or anything that would conflict with them.

WeAreDocs is an equal-opportunity employer. xhyhwjd We welcome candidates from all backgrounds and evaluate applicants on experience, results, and alignment with our mission.