Marketer, Events & Sponsorship Activation

This posting is for proactive recruitment purposes and may be used to fill current openings or future vacancies within our organization.

Summary of the Role

Thomson Reuters is seeking a passionate, detail-driven marketer to join the Legal Marketing team as a Practice Area Events & Sponsorship Marketer. This role is the dedicated owner of events and sponsorship programs for assigned legal practice areas-responsible for both the strategic selection and end-to-end execution of in-person, virtual, and hybrid experiences that build brand presence, deepen audience relationships, and generate qualified pipeline.

You will sit at the intersection of campaign management and field marketing, working hand-in-hand with the Campaign Planning Manager to ensure every event and sponsorship is fully integrated into broader practice area campaign strategies. You bring equal parts creative vision and operational discipline, and you thrive on delivering memorable, high-impact experiences that put the customer first.

About the Role

As a Campaign Management Marketer for Practice Area Events & Sponsorship, you will:

Sponsorship Strategy & Management

• Evaluate, recommend, and manage sponsorship opportunities for assigned legal practice areas-including bar associations, industry conferences, legal publications, and professional organizations-aligned to practice area audience priorities and campaign goals.
• Own sponsorship relationships from contract through activation, serving as the primary point of contact with external partners and vendors.
• Develop sponsorship activation plans that maximize visibility, audience engagement, and lead generation, integrating pre-event, on-site, and post-event marketing touchpoints.
• Track sponsorship budgets, deliverables, and contractual commitments, ensuring full value realization from each investment.
• Continuously assess the sponsorship portfolio for ROI and audience fit, making data-driven recommendations to evolve the mix over time.

Event Planning & Execution

• Plan and execute the full lifecycle of practice area events-including owned events (roundtables, webinars, client dinners, user forums) and third-party conference presence-from concept through post-event follow-up.
• Manage all logistical elements of event execution: venue sourcing and contracting, vendor management, attendee registration, run-of-show, on-site staffing, and post-event operations.
• Partner with content, solutions marketing, and subject matter experts to develop compelling event agendas, speaker programs, and audience experiences tailored to practice area audiences.
• Oversee virtual and hybrid event production in partnership with platform providers (e.g., ON24), including technical rehearsals, attendee communications, and live event support.
• Ensure consistent, high-quality brand representation across all event touchpoints, from promotional materials to on-site environment.

Campaign Integration & Field Alignment

• Work closely with the Campaign Planning Manager to ensure all events and sponsorships are fully embedded within broader practice area campaign plans, with aligned messaging, targeting, and goals.
• Develop and execute integrated pre-event, at-event, and post-event marketing programs-including email campaigns, paid promotion, landing pages, and BDR outreach sequences-in coordination with demand generation and campaign teams.
• Partner with sales and BDR teams to align on target account lists, attendee outreach, on-site engagement strategies, and post-event follow-up cadences to maximize pipeline impact.
• Communicate event and sponsorship programs proactively to sales stakeholders, enabling them to leverage programs effectively with prospects and customers.
• Coordinate set-up and flow of assets and information required by content marketing, demand generation, and solutions marketing to fully activate event programs.

Performance Tracking & Optimization

• Define and track success metrics for all events and sponsorships, including attendance, engagement, lead volume, pipeline influence, and ROI.
• Compile and deliver post-event performance reports with actionable insights and recommendations for the Campaign Planning Manager and broader stakeholders.
• Monitor lead flow from events into BDR and sales pipelines, ensuring timely and appropriate follow-up.
• Maintain a continuous improvement mindset-applying learnings from each event and sponsorship to sharpen future programs.
• Stay current on industry event trends, emerging formats, and best practices within the legal and professional services space.

Accountability

• End-to-end ownership of event and sponsorship planning, activation, and post-program wrap-up for assigned practice areas
• On-time, on-budget delivery of all events and sponsorship activations
• Full integration of event and sponsorship programs into broader practice area campaign plans
• Pipeline contribution and lead quality from events and sponsorship activations
• Quality and consistency of brand experience across all practice area events and sponsorship touchpoints
• Accuracy of sponsorship portfolio management, budget tracking, and vendor relationships

About You

Required

• Bachelor's degree in marketing, business, communications, or a related field (or equivalent experience)
• 2+ years of experience in event marketing, field marketing, or integrated campaign management with a strong events and sponsorship focus
• Proven track record planning and executing a high volume and variety of events-including third-party conferences, owned roundtables, webinars, and virtual/hybrid programs
• Experience managing sponsorship programs end to end, including partner relationships, activation planning, and ROI measurement
• Strong project management skills with the ability to manage multiple simultaneous events and programs in a fast-paced, matrixed environment
• Experience integrating events and sponsorships into broader digital and demand generation campaign programs
• Strong collaboration and relationship-building skills, including the ability to work effectively with sales, BDR, content, and digital teams
• Excellent communication skills with the ability to brief stakeholders, manage vendors, and present performance results
• Proficiency in campaign management and project tracking tools (e.g., Workfront, Hive9) and marketing automation platforms

Preferred

• Experience in B2B legal, professional services, or SaaS marketing environments with familiarity with legal practice area audiences
• Experience with virtual event platforms such as ON24
• Background in account-based marketing (ABM) or targeted field marketing programs
• Familiarity with lead management processes and CRM platforms (e.g., Salesforce)
• Experience managing event budgets and vendor contracts
• Experience in an agile and matrixed organization

#LI-TV1

What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Our use of AI within the recruitment process Thomson Reuters utilizes Artificial Intelligence (AI) to support parts of our global recruitment process. Unless you opt-out, our AI system will assess the information provided by you and compare it to the requirements listed for the role, and present the result to our recruitment personnel for further review. The AI system acts as a supporting tool, but there is always a human making the decision if you will be considered for the role. In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $58,100 USD - $107,900 USD. For Ontario, Canada, the base compensation range for this role is $55,300 CAD - $102,700 CAD. Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department View email address on click.appcast.io. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.

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More information about Thomson Reuters can be found on thomsonreuters.com