Lead, Upstream and Patient Marketing
$161.93k - $243.5kFull-time
Astellas Pharma
Role Description
The Lead, Patient & Upstream Marketing is responsible for leading the strategy, development, and execution of patient-centric and upstream marketing initiatives to drive diagnosis, treatment initiation, and persistence for IZERVAY.
- Provides strategic leadership and oversight of Direct-to-Consumer (DTC) marketing, patient engagement programs, and upstream healthcare provider (HCP) marketing.
- Ensures patient activation and upstream demand generation efforts are integrated with broader brand strategy and commercial priorities.
- Manages a team of three direct reports (2 Patient Marketers and 1 Upstream Marketer).
- Accountable for delivering a high-impact, insight-driven, and compliant marketing approach that drives measurable business outcomes.
Qualifications
- Bachelor’s degree required; advanced degree (MBA preferred).
- 10+ years of pharmaceutical/biotech experience with strong US brand marketing experience.
- Proven experience in DTC marketing and campaign execution, including media planning and optimization.
- Experience leading patient-centric initiatives (adherence, education, support programs).
- Experience in HCP marketing, including non-personal promotion and/or congress engagement.
- Demonstrated ability to lead teams and manage multiple priorities in a complex environment.
- Strong analytical, strategic thinking, and communication skills.
- Ability to work effectively across cross-functional teams and influence without authority.
Requirements
- Experience in ophthalmology, retina, or specialty markets.
- Experience managing large marketing budgets and agency partners.
- Experience in upstream/referral network development strategies.
- Prior experience in launch or high-growth brand environments.
Benefits
- Medical, Dental and Vision Insurance.
- Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down.
- 401(k) match and annual company contribution.
- Company paid life insurance.
- Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions.
- Long Term Incentive Plan for eligible positions.
- Company fleet vehicle for eligible positions.
- Referral bonus program.
Vacancy posted 6 days ago
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