Lifecycle Marketing Lead

Job Description

Job Description

Mirage is an AI video company focused on making creation dramatically easier. Our team tackles some of the hardest creative and technical challenges in generative media.

We get to rethink how people collaborate with AI that can actually do creative work with them—defining entirely new interaction paradigms for AI-native video tools. We make that possible by building multimodal agents that turn creative direction into edits, rendering engines that composite multiple layers of video and graphics, and generative video models trained from the ground up that create new media when needed.

All of this comes together in Captions, our creative workspace for generating, editing, and designing video. The technology behind Captions is now available more broadly: Tesseract gives any AI agent native video-editing capabilities, while developers can integrate our models into their own products through APIs.

Explore our work
Captions — Our flagship creative workspace
Tesseract — Our professional video engine for AI agents
Research — The foundation models we build in-house
Updates — The latest from Mirage
TechCrunch, Forbes, Fast Company — Press

Our Investors

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst , Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

About the Role

We’re looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions’ products. In this role, you’ll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web.

You’ll own both strategy and execution: defining the lifecycle roadmap, building campaigns, and continuously optimizing performance across email, push, and in-app channels. You’ll partner closely with our product, engineering, data science, and creative teams to deliver the right message to the right customer at the right time.

The programs you build will directly impact core company metrics and shape how customers experience and engage with Captions. This role is ideal for someone excited to get hands-on while setting a clear vision for lifecycle marketing at scale.

Key Responsibilities

• Own the full customer lifecycle, from onboarding and activation to conversion, retention, and winback

• Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities

• Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS

• Design and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV

• Partner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences

• Leverage data and insights to continuously improve performance and inform lifecycle strategy

• Use AI tools to accelerate execution, improve copy, and support analysis and experimentation

Requirements

• Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business

• Proven track record of building lifecycle programs from early foundations, not just optimizing mature systems

• Expert-level proficiency in Iterable (required), including building complex journeys and running experiments

• Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them

• Strong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategies

• Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality

• Collaborative approach and excitement about partnering cross-functionally

Bonus Points

• You have a strong understanding of the creator economy and the end-to-end content creation process

• You’ve worked in a product-led growth or self-serve funnel environment

• You have experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel

Benefits:

• Comprehensive medical, dental, and vision plans

• 401K with employer match

• Commuter Benefits

• Catered lunch multiple days per week

• Dinner stipend every night if you're working late and want a bite!

• Grubhub subscription

• Health & Wellness Perks

• Multiple team offsites per year with team events every month

• Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.

Compensation Range: $150K - $200K