Senior Finance Business Partner - Marketing

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn't just the Best Place to Play - it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Role overview:

This role acts as US-based business partner for Global Marketing responsible for marketing investments, associated revenue performance, supporting allocation decisions and managing the analysis of marketing spend, ROI and commercial KPIs. The role will be responsible for business partnering key stakeholders and budget holders across Global Marketing including the liaisons and local teams.

What you'll be doing:

• Act as Senior Business Partner to Global Marketing to coordinate budget allocation discussions and marketing effectiveness, by analysing marketing channels, and providing scenario modelling to guide reinvestment or budget reallocation.
• Support on strategic longer-term decision making and budget allocation assumptions through Mid and Long Range Planning.
• Advance the global ROI methodology including global post-campaign analysis.
• Assessing historical and current state performance to provide ROI / KPI benchmarks across business units and channels.
• Support with the development and standardisation of Marketing KPI tracking, including campaign ROI, Customer Acquisition Costs (CAC) and media efficiency, ensuring clear alignment between spend and business outcomes.
• Lead analysis of Marketing investment across Global Marketing and Studio Marketing, delivering consolidated reporting and actionable insights.
• Develop and present business cases for new marketing initiatives, partnerships, and merchandising opportunities to support strategic investment decisions.
• Manage coordination between Planning and Global Marketing to ensure accurate forecasting and reporting of marketing spend and associated revenue performance.
• Drive global consistency in spend tracking by working closely with regional, global and studio teams to establish methodologies, governance and best practices.
• Partner with Analytics teams to support with marketing measurement and attribution journey.

What we're looking for:

• At least 6 years relevant experience or 4 years PQE in a Commercial Finance (FP&A) function and of working with commercial teams or business.

Preferred Qualities: e.g -

• Senior level business partner experience in Sales/Marketing
• Strong financial background with ability to evaluate financial impact of business decisions.
• Excellent interpersonal skills and the ability to maintain effective working relationships.
• Advanced knowledge of Excel (VBA level an advantage).
• SAP / Adaptive experience an advantage
• Knowledge of MMM / MTA / ROAS / CPA / attribution models preferable
• Strong written & verbal communication skills, including the ability to present detailed analyses.
• Organised self-starter, with drive and ambition who thrives under pressure, and is capable of confidently working alongside the most senior stakeholders across the wider business.
• Attention to detail, commitment to accuracy & adherence to deadlines.
• Experience of working in a regional group headquarters.
• Proven track record of similar roles/tasks in Global / Pan regional company in the Entertainment sector (Game/Film/Music)

Please refer to our Candidate Privacy Noticefor more information about how we process your personal information, and your data protection rights.

At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.


Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.


In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to ourCandidate Privacy Noticefor more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.