Brand Activation Manager
$40 - $45 per hourExperis
Brand Activation Manager
Our client, in consumer packaged goods industry is seeking a Brand Activation Manager to join their team. The ideal candidate will have Consumer Packaged Goods (CPG) marketing experience, with a strong emphasis on in-market brand activation which will align successfully in the organization.
Job Title: Brand Activation Manager
Location: Parsippany, NJ (Hybrid)
Pay Range: $40 - $45 hourly
Contract: 6 - 12 Months (extension possible)
What's the Job?
- Lead day-to-day brand activation and execution for products currently in market, ensuring successful launch and ongoing performance initiatives.
- Drive cross-functional marketing projects from planning through execution, partnering with Sales, Insights, Finance, Regulatory, Supply Chain, and agency teams.
- Analyze consumer insights, business performance, and market trends to develop strategic recommendations and support business growth.
- Manage forecasting, business planning, and project timelines while balancing multiple priorities in a fast-paced environment.
- Coordinate media, creative, and artwork development with internal and external partners, presenting solutions to key business challenges and ensuring on-time delivery.
What's Needed?
- Bachelor's degree in Marketing, Business, or a related field, with 5–7 years of Brand Management experience.
- Consumer Packaged Goods (CPG) marketing experience preferred, with a strong emphasis on in-market brand activation; activation experience is more important than innovation/new product development experience.
- Strong background in consumer insights, analytics, forecasting, media planning, and packaging/artwork execution.
- Proven ability to manage multiple cross-functional projects simultaneously within a fast-paced, matrixed organization.
- Excellent communication, presentation, and stakeholder management skills, with the ability to influence and collaborate across functions.
- Self-starter with a high level of ownership, strong problem-solving abilities, and a track record of driving projects from concept through completion with minimal supervision.
What's in it for me?
- Medical, Dental, Vision, 401k
- Weekly pay with direct deposit
- Consultant Care support
- Free Training to upgrade your skills
- Dedicated Career Partner to help you achieve your career goals
Vacancy posted 1 day ago
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