Paid Social Lead

Job Description

Job Description

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek's Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age's Best Places to Work for 11 consecutive years.

Who You Will Be Working With The Social team at PMG is a vibrant group of strategists, planners, and innovators who are passionate about harnessing the power of paid social media. Our work goes beyond strategy—we integrate seamlessly with PMG's media, creative, strategy, and technology teams to deliver holistic, full-funnel marketing solutions that exceed expectations.

As part of our team, you'll have the opportunity to work with some of the world's most forward-thinking brands, building campaigns that drive measurable results while inspiring connection and loyalty. Collaboration is at the heart of what we do. We celebrate our successes together, approach challenges with curiosity, and are dedicated to fostering an environment where creativity, growth, and innovation thrive.

Joining PMG means stepping into a role where your expertise is valued, your voice is heard, and your professional development is a priority.

What You Will Do

• Lead paid social strategies that deliver exceptional results, including budget and media planning, forecasting, testing frameworks, learning roadmaps, and measurement plans.
• Conduct platform audits and develop strategies that ensure best-in-class execution, optimizing campaign results while elevating the skills and capabilities of your team.
• Collaborate with cross-functional teams and platform partners to monitor and fine-tune campaigns daily, ensuring alignment with client objectives and market trends.
• Build and nurture client relationships by serving as a trusted advisor, thought leader, and key point of contact for client leadership and platform representatives.
• Leverage PMG's proprietary technology, Alli, to craft tailored data analyses and reports that drive actionable insights while contributing to Alli's ongoing evolution to improve team efficiency and effectiveness.
• Mentor and coach junior team members, helping them strengthen both technical and client-facing skills to grow into confident leaders in their own right.
• Bring energy and focus to every project, ensuring timelines and budgets are met while achieving strategic objectives for the brands you support.

What You Will Bring

• 4+ years of experience in paid social strategy or a related field, with a bachelor's degree or equivalent experience.
• Intermediate expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis to deliver results-driven campaign strategies.
• Proficiency in social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to execute and optimize high-performing campaigns.
• Familiarity with tools like Google Analytics, Microsoft Excel, and SQL to analyze performance data and generate actionable insights.
• Strong analytical skills paired with a proactive approach to uncovering insights, testing strategies, and driving campaign optimizations.
• Excellent collaboration and communication skills, ensuring alignment with internal teams, clients, and platform partners.
• Proven ability to lead and inspire teams, fostering a collaborative and innovative culture that achieves best-in-class results.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG's annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.

Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.

Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.

Parental Leave: Receive paid parental leave during life's important family moments.

Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.

Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.

Pet Insurance: Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits: Access support for your commute where available.

Volunteering Opportunities: Receive eight paid hours each year to give back to your community.

AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We'll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.