Digital & Social Media Manager

Job Description

Job Description

Must live within 60 minutes of a Rehrig Pacific Company's facility in Atlanta GA, Buckeye AZ, Dallas TX, Desoto KS, Erie PA, Kenosha WI, or Orlando FL.

Purpose of Role:

The Digital & Social Media Manager leads Rehrig Pacific’s external content and social media efforts, translating business priorities, customer insights, and technical expertise into compelling digital experiences that build credibility, engage target audiences, support demand generation, and strengthen Sales effectiveness. This role owns social media strategy, digital editorial planning, website content, thought leadership, and content performance across key channels.

Areas of Accountabilities:

Digital Content & Social Media Strategy

• Develop and execute Rehrig Pacific’s external social media strategy, with primary emphasis on LinkedIn and other relevant B2B platforms.
• Own and manage the companywide digital editorial calendar, aligning content with campaigns, product launches, trade shows, customer stories, thought leadership, and business priorities.
• Manage social publishing, monitoring, community engagement, and response coordination; identify ways to increase employee, executive, and subject-matter expert participation.

Content Creation & Storytelling

• Write, edit, and publish high-quality content for social media, websites, landing pages, newsletters, email campaigns, articles, case studies, advertising, video scripts, and Sales enablement materials.
• Translate complex product, technology, engineering, and operational information into clear, differentiated, customer-focused stories.
• Partner with executives, Sales leaders, customers, and subject-matter experts to identify ideas, capture insights, and develop credible thought leadership.
• Repurpose webinars, podcasts, research, presentations, case studies, and video into multiple formats to extend reach and improve return on content investment.

Website, HubSpot & Search Optimization

• Serve as the day-to-day Marketing owner for website content, including page development, content accuracy, editorial governance, calls to action, and ongoing optimization.
• Use HubSpot Marketing Hub and Content Hub to build, manage, and optimize landing pages, forms, email content, campaign assets, reporting, and digital engagement workflows in partnership with Marketing Operations.
• Support SEO and generative search visibility through strong page structure, relevant content, FAQs, metadata, internal linking, and authoritative resources.
• Create and optimize content that supports awareness, engagement, lead generation, and conversion throughout the customer journey.

Measurement & Cross-Functional Collaboration

• Establish and track social, website, email, and content performance metrics; provide clear reporting, insights, and recommendations for improvement.
• Use performance data and audience behavior to refine topics, formats, publishing cadence, targeting, conversion paths, and calls to action.
• Collaborate with the Graphic Designer, Visual Content Producer, Marketing Managers, Sales, Category Management, Technology, Engineering, Sustainability, and external partners.
• Maintain organized calendars, content libraries, and project documentation while staying current on B2B digital marketing, HubSpot capabilities, AI-assisted content development, search behavior, and emerging formats.

Knowledge, Skills, and Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, Business, or a related field, or equivalent professional experience.
• 5+ years of experience in digital content, social media, content marketing, digital marketing, or external communications; B2B experience strongly preferred.
• Strong working knowledge of HubSpot Marketing Hub and Content Hub, including landing pages, forms, email, campaign tools, content management, reporting, and optimization.
• Exceptional writing, editing, interviewing, and creative storytelling skills, with a portfolio demonstrating the ability to make technical or complex topics engaging and easy to understand.
• High degree of curiosity and a genuine interest in understanding customers, industries, operations, products, and emerging market trends.
• Self-starter who takes ownership, brings forward original ideas, and moves work from concept to completion with limited direction.
• Demonstrated ability to develop and manage B2B social media and digital content programs across multiple channels and audiences.
• Experience managing website content through a CMS and working knowledge of SEO, generative search, digital analytics, email marketing, paid social media, and campaign measurement.
• Ability to interpret performance data, identify actionable insights, and recommend practical improvements to content and channel results.
• Strong project management, organization, collaboration, and stakeholder-management skills, with the ability to manage competing priorities and deadlines.
• Excellent judgment, attention to detail, and commitment to accuracy, quality, and brand consistency.
• Experience in manufacturing, supply chain, logistics, material handling, automation, environmental services, or another complex industry is preferred.
• Commitment to Rehrig Pacific’s core values: Family, Service, Growth, Intrapreneurship, and Innovation.