Performance Media Associate (Paid Social)

Open position in St. Louis, MO; Portsmouth, NH; or Kansas City, MO. Hybrid work schedule: 2 days in the office, 3 days working from home. Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship. Overview The Performance Media Associate (Paid Social) is responsible for supporting our Planners and PPC specialists in the day-to-day. The ideal candidate will be proactive, detail-oriented, and adept at managing tasks to keep projects on track. This role reports to the Associate Director, Paid Search & Social. Essential Duties and Responsibilities Responsible for the day-to-day coordination/execution and management of media plans and schedules. Fluency in ad-planning tools, ad-servers, and reporting systems. Ensures Planners receive requested information from partners in due time. Holds Planners accountable for keeping the status of RFPs, proposals, and orders current. Creates spec docs and UTMs for review and trafficking. Spearheads creative review, campaign set-up, and trafficking along with partner QA and ad-ops access/reporting set-up. Verifies data filters and reporting set-up across all channels. Develops and maintains client-friendly screenshot/proof-of-purchase (POP) decks. Works with multiple sources of analytics to ensure correct data is used for analysis and optimization. Efficient Tools and Systems Management Manage ad-planning tools, servers, and reporting systems efficiently. Ensure timely information delivery to Planners and PPC Specialists. Maintain accurate data filters, reporting setups, and client-friendly decks. Campaign Coordination and Implementation Create campaign documents, facilitate trafficking, and oversee the creative review. Coordinate with PPC Specialists for day-to-day campaign execution. Ensure completeness of campaign implementations and accountability of specialists. Analytics, Optimization, and Trends Research Utilize multiple analytics sources for analysis and optimization. Research media and PPC trends for strategic planning and presentations. Gather data to equip specialists for strategic recommendations. Technology Proficiency and Management Maintain proficiency in PPC platforms and media technology stack. Understand and manage tools including Campaign Manager, Meta Ads Manager, Google Ads, etc. Expense Tracking, Billing, and Task Management Monitor expenses on paid social platforms for accurate billing. Proactively manage tasks to keep projects on track. Communication and Collaboration Spearhead creative review, campaign set-up, and trafficking. Coordinate with PPC Specialists for information exchange and optimization recommendations. Make budget adjustment recommendations based on campaign performance insights. Qualifications Excellent organizational skills, multi-tasking capabilities, and attention to detail. Willingness and ability to follow process. Results-driven and passionate about putting in the work to garner success. Fundamental knowledge of media planning and buying (cross-channel). Strong project management skills. Exceptional communication, writing, and interpersonal skills. Strong quantitative and analytical skills. Comfortable working with budgets and numbers. Self‑motivator with proven ability to work under pressure. High level of proficiency in MS Excel, Word, and PowerPoint & the Google equivalents. Experience with Meta and Google products (Meta Ads Manager, GTM, GA, Google Ads) is a plus. Education & Experience 0-2 years of experience. Bachelor's degree or equivalent experience in a related field. Total Perks Package Career development opportunities and recognition programs. Employee referral bonus. Hybrid work schedule (2 days in-office, 3 days WFH). Fun, collaborative, and casual work environment. Comprehensive insurance coverage (medical, dental, vision, life, disability). 401(k) retirement plan with 4% employer match. Work/life benefits, including mental health support. Flexible Time Off Policy and paid holidays. Paid leave options (sick, medical, parental). #J-18808-Ljbffr Swell Media