Marketing Manager, Paid Social

Who we are:

At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

Headquartered in Seattle and Barcelona, we're a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We're investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.

We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal. At Rover we're committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.

Want to make an impact? Join our pack and come work (and play!) with us.

Who We're Looking for:

As Paid Social Marketing Manager, US and International, you'll lead paid media strategy across Meta, TikTok, Reddit, and emerging platforms such as Twitch. You'll manage a full-funnel budget: high-efficiency direct response campaigns at the lower funnel, brand-building and awareness work at the upper funnel, across the US, Canada, UK, and emerging EU markets. Reporting to the Director of Upper Funnel Marketing, you'll sit at the intersection of performance marketing, brand storytelling, and influencer partnerships, making sure the paid budget amplifies what's already working organically and while ensuring a cohesive brand experience across marketing touchpoints.

This is a hybrid position that has the minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. For this reason, candidates must be based in the Greater Seattle Area or willing to relocate.

Your Responsibilities:

• Own new-customer and awareness goals for your channels across the US, Canada, UK, and emerging EU markets, holding CAC to the LTV-based payback target for each channel.

• Plan, build, and optimize paid social campaigns in Meta Ads Manager and TikTok Ads Manager etc. owning budget pacing, audience strategy, and creative testing.

• Own organic campaign boosting. Partner with Brand (Organic) Social team to find top-performing organic posts and creator content to extend their reach and get the most value out of every partnership.

• Build and maintain one shared campaign calendar that lines up with influencer and brand social drops so a campaign launch reads as one story wherever a customer sees it.

• Brief creative and run a structured testing framework across taglines, formats, and audiences. Use data, not gut feel, to decide what scales and what gets cut.

• Responsible for reporting across paid and boosted content, turning metrics such as CAC, ROAS, reach (views/impressions) and engagement rate into strong recommendations for leadership.

• Track platform changes and best practices on Meta, Reddit,Snapchat and TikTok, covering attribution, privacy, and new ad formats, and translate what they mean for media buying and for influencer partnership terms such as usage rights, disclosure, and contracts.

• Work with Brand, Influencer, and PR to keep messaging consistent everywhere a pet parent might find us.

• Run incrementality tests for your channels working alongside Marketing Analytic team mates, including geo-uplift studies and MMM holdouts. Use the results to prove which spend drives real new customers, not organic or brand halo effects.

• Manage day-to-day relationships with paid social agency partners, holding them accountable for strategy, execution, and performance against goals.

Your Qualifications:

• 8+ years managing $5M+ paid social budgets across Meta, Reddit, Snapchat and TikTok, with a track record of balancing direct response and upper-funnel brand metrics.

• Experience executing campaigns across the US and international regions, specifically Canada, the UK, and the EU.

• Comfortable presenting to senior stakeholders and translating platform jargon into clear, high-level recommendations.

• Bachelor's degree required. A master's degree in a quantitative or business field is a plus, and equivalent work experience counts too.

• Direct experience managing agencies, running RFP processes, validating their work, and holding them accountable.

• Experience working alongside influencer and creator marketing. You know the difference between paid social, paid partnerships, and whitelisting, and you understand usage rights.

• A track record with ecommerce or marketplace brands, fluent in both funnel metrics such as ROAS, CAC, LTV, and CPM, and brand health metrics such as awareness and consideration.

• Measurement Fluency: Hands-on experience implementing geo-uplift testing and turning MMM results into action.

• Creative Cohesion: A strong grasp of the customer journey and why consistency matters. You architect one organic and paid perspective across every customer touchpoint.

• Channel Expertise: A strong point of view on channel and creative best practices, backed by data, that you're comfortable advocating for.

• FTC Expertise: Fluency in platform ad policies and FTC disclosure requirements for creator and whitelisted content.

• Collaboration: A genuinely collaborative streak. You work fluently with Brand and Marketing Data Science, speaking creative or data depending on the audience, and you'd rather build one great campaign with three teams than guard your own lane.

• AI/Automation Mastery: You've used scripts, Python, SaaS tools, and AI to improve workflow automation giving yourself real capacity gains.

• A Sense of Curiosity: Genuine excitement to learn new things and to keep challenging your own thinking.

Nice to Haves:

• Experience with pet, or on-demand marketplace brands specifically.

• A dog, cat, or other creature who 'helps' you work from home (photographic evidence welcomed, not required).

Benefits of Working at Rover.com:

• Competitive compensation

• 401k match

• Long-term incentive plan with a company performance-based cash payout

• Flexible PTO

• Competitive benefits package, including medical, dental, and vision insurance

• Commuter benefits

• Bring your dog to work (and unlimited puppy time)

• Pet benefits, including $1000 toward adopting your first dog or cat

• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly

• Regular team activities performed in-person and virtually

Compensation:

• In the greater Seattle area the first-year salary range is $129,139-$171,755. Additionally, Rover offers benefits to full-time employees.
• The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.

At Rover, we're driven by seeing our people succeed and grow, while doing our jobs better than ever before. We believe the best business outcomes come from a diverse set of perspectives and we're committed to promoting an inclusive, inventive, and fun environment with amazing employees. We welcome and encourage applicants from all backgrounds to apply.

Rover is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex, pregnancy, gender identity or expression, sexual orientation, marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal, state and local laws.

We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.