Director, Global Product Marketing

Job Description

Job Description

The Elevator Pitch

Evolv’s mission is to help make places safer for people to live, work, learn, and play. We help organizations detect potential threats, mitigate risk, and enhance safety using AI-powered security solutions, connected analytics, and practical insights that support real-world security operations. 

We are looking for a global product marketing leader who can make Evolv’s value unmistakable across products, markets, and regions. This role will turn complex product capabilities, performance proof points, customer outcomes, and competitive intelligence into clear, compelling stories that help buyers understand why Evolv wins and help the sales team win more often. 

The Director, Global Product Marketing will help define the next chapter of product marketing at Evolv. The role is anchored in three core areas of responsibility: core product marketing, new product/GTM strategy, and global expansion. You will own positioning, messaging, launch strategy, product proof, and market expansion narratives for a growing portfolio of AI-powered security solutions, helping customers, partners, analysts, and sellers understand Evolv’s value in existing and emerging markets. 

Success in the Role: Performance Outcomes 

In the first 30 days, you will:

• Build relationships with Sales, Product Management, Customer Success, Support, Legal/Compliance, Marketing, and regional stakeholders to understand business priorities, product roadmap, market opportunities, and global expansion needs. 
• Immerse yourself in the Evolv portfolio, including Express, eXpedite, MyEvolv, Insights, integrations, and emerging products, to understand customer value, adoption drivers, and expansion opportunities. 
• Audit current messaging, positioning, competitive assets, product proof, launch materials, website content, and regional enablement needs to identify opportunities to strengthen differentiation and support growth. 
• Develop an initial view of buyer journeys, customer expansion paths, new product commercialization needs, competitive dynamics, global market requirements, and key gaps in the current go-to-market strategy. 
• Align with Marketing and Product leadership on product marketing priorities, operating rhythms, success metrics, and expectations across the three core areas of responsibility. 

Within 90 days, you will:

• Deliver recommended updates to Evolv’s messaging and positioning framework so it clearly communicates value across core products, new offerings, integrations, analytics, AI-powered capabilities, and customer outcomes. 
• Establish a stronger core product marketing operating rhythm for messaging, proof-point development, competitive enablement, sales readiness, claims governance, and buyer education. 
• Create a scalable GTM process for new product launches, feature releases, integrations, solution packaging, and cross-functional commercialization planning. 
• Build the foundation for global expansion messaging and enablement, including market-specific narratives, seller/partner assets, buyer questions, proof needs, and regional feedback loops. 

 

Within 12 months, you will:

• Establish Product Marketing as a strategic growth function that influences portfolio strategy, product adoption, customer expansion, global market entry, and market leadership. 
• Build and maintain a robust library of customer proof points, competitive insights, analyst perspectives, launch assets, global expansion narratives, and outcome-based messaging that supports sellers, executives, partners, and marketers. 
• Lead go-to-market strategy and commercialization for major product launches, portfolio innovations, and priority expansion opportunities. 
• Drive measurable improvements in seller readiness, launch effectiveness, competitive positioning, asset adoption, multi-product growth, and global market enablement. 
• Help strengthen Evolv’s position from a category-defining security screening provider to a broader AI-powered security technology platform through compelling storytelling, customer evidence, and successful product adoption. 
• Contribute to revenue growth by improving sales confidence, competitive win rates, buyer education, expansion readiness, and market perception of Evolv as a category leader. 
  

The Work: Core Responsibilities

Core Product Marketing 

• Own Evolv’s core product and portfolio positioning across product, vertical, buyer-persona, and expansion narratives, ensuring a clear and consistent story across hardware, software, analytics, AI-powered capabilities, integrations, and future offerings. 
• Translate technical capability into clear, proactive, compliance-aware claims that are easy for sellers, executives, media, partners, and buyers to repeat. 
• Build and maintain buyer-ready proof assets, including performance briefs, testing summaries, integration briefs, verticalized brochures, customer proof, analyst-ready explanations, and evaluation guides. 
• Create and maintain competitive battlecards, comparison frameworks, objection-handling guidance, win/loss summaries, and sales plays that move conversations from reactive defense to confident differentiation. 
• Partner with Product, Sales, BD, Solutions, Customer Success, Communications, and Legal/Compliance to identify proof gaps, buyer questions, procurement friction, and opportunities to strengthen claims and enablement. 

New Product & GTM Strategy 

• Lead go-to-market strategy and commercialization planning for new products, feature releases, integrations, solution packaging, and priority portfolio expansion initiatives. 
• Create a repeatable GTM playbook that aligns Product Management, Demand Gen, Field Marketing, BD, Sales, Customer Marketing, Communications, and Customer Success around launch goals, messages, assets, training, and measures of success. 
• Turn product roadmap priorities, customer feedback, demos, operator workflows, and product requirements into launch narratives, campaign hooks, readiness materials, FAQs, and sales enablement. 
• Develop adoption and expansion messaging that helps existing customers understand the value of additional products, capabilities, and workflow enhancements across the Evolv portfolio. 
• Create feedback loops to evaluate asset adoption, seller confidence, buyer response, competitive impact, product adoption, and revenue contribution. 

Leadership, Team Structure & Culture

You will report to our Chief Marketing Officer, and currently manage one direct report. You will work closely with Product Management, Sales, Business Development, Customer Success, Communications, regional stakeholders, and Legal/Compliance. The team culture is based on trust, collaboration, accountability, curiosity, and productive urgency. We value people who simplify complexity, challenge assumptions, listen carefully to the field, and take pride in helping the company win the right way. 

Where is the role located?

This role is based at our HQ in Waltham, Massachusetts, with some flexibility for hybrid work. Travel may be required for customer meetings, field feedback, major events, sales enablement, and cross-functional planning sessions. 

Compensation and Transparency Statement 

The base salary range for this full-time position is $152,000- $246,000. In addition to base salary, this role offers a competitive target bonus, equity, and a comprehensive benefits package. This range reflects our commitment to pay transparency and equity, in alignment with applicable state laws. Our compensation ranges are determined based on factors such as role, level, location, market benchmarks, and internal equity. The posted range represents the good-faith estimate of what we expect to pay for this role across U.S. locations. Actual compensation within the range will be based on the candidate’s skills, experience, education, and geographic location.  

In accordance with state and local pay transparency laws—including those in California, Colorado, Massachusetts, New York, New Jersey, and others—we disclose salary ranges in all job postings and provide additional information upon request.  

We are committed to fair pay practices, and we regularly review our compensation programs to ensure they are competitive, equitable, and aligned with our values. 

Requirements

• 8-10 years of product marketing, platform marketing, solution marketing, category marketing, sales enablement, or related B2B technology experience, with a demonstrated track record of launching new products, driving adoption, supporting portfolio expansion, and enabling growth across multiple markets or regions domestically and globally; security, SaaS, AI/ML, hardware-enabled software, or public-sector/enterprise buying experience and/or security industry experience is a plus. 

• Proven ability to translate complex technical products into clear, differentiated positioning and buyer-ready content. 

• Strong competitive marketing instincts with experience building battlecards, objection-handling, comparison content, and sales plays. 

• Exceptional writing, storytelling, and executive communication skills; able to create content that is clear enough for non-technical buyers and credible enough for security experts. 

• Experience partnering with Product Management, Sales, RevOps, Demand Gen, Customer Success, Communications, and Legal/Compliance. 

• Comfort working with data, customer proof, market research, and feedback loops to strengthen claims and improve enablement effectiveness. 

• Strong judgment: bold enough to sharpen the story, disciplined enough to keep claims accurate, contextualized, and defensible. 

• Manage direct reports, and ability to operate as a strategic, hands-on leader: able to set direction, align cross-functional teams, and produce high-quality assets quickly. 

Benefits

At Evolv, we’re on a mission to help make public spaces safer through innovative security technology. So, we're looking for future teammates who embody our values, people who:   

• Do the right thing, always;   

• Put people first'   

• Own it;   

• Win together; and continue to    

• Be bold, stay curious.   
  

Our Benefits Include :   

• Equity as part of your total compensation package   

• Medical, dental, and vision insurance   

• Health Savings Account (HSA)     

• A 401(k) plan (and 2% company match)   

• Flexible Paid Time Off (PTO)- take the time you need to recharge, with manager approval and business needs in mind  

• Quarterly stipend for perks and benefits that matter most to you   

• Tuition reimbursement to support your ongoing learning and development   

• Subscription to Calm   

Evolv Technology (“Evolv”) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We welcome and encourage diversity in the workplace, and all employment decisions are made without regard to race, color, religion, national, social or ethnic origin, sex (including pregnancy), age, disability, HIV Status, sexual orientation, gender identity and/or expression, veteran status, or any other status protected by law in the locations where we operate. Evolv will not tolerate discrimination or harassment based on any of these characteristics.  

Evolv is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. If you need a reasonable accommodation as part of the job application process, please connect with us at View email address on ziprecruiter.com.

Evolv participates in E-verify for all employees after the completion of Form I-9.