Sr Mgr Commercial Strat CMG Small Format

Why Hershey:At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.About The Hershey CompanyThe Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. LocationRemote How will you fit into the big picture?Strategy is helping lead Hershey into more Moments of Goodness. We do not just steward iconic brands; we help shape the future of snacking. The Strategy team sits at the center of that work, helping define where the company plays, how we win, and what the next chapter of growth looks like. As Manager, Strategy, you will combine strategic and analytical thinking with a strong understanding of business dynamics to turn insights into action. You will advise senior executives as a trusted thought partner, communicate clear and compelling viewpoints, and help influence the direction of the enterprise. This is a unique opportunity for someone who thrives in ambiguity and enjoys solving complex business problems. What will you do?1. Lead High-Impact Customer Strategy Projects Owns analytical and strategic workstreams that address significant customer opportunities or challenges. Defines project objectives, structures analyses, and coordinates contributions from other SMEs and partners. Delivers clear recommendations that link customer insights to commercial actions and measures success. 2. Develop and Refine Operational Segmentation Approaches Builds and refines segmentation schemes that can be readily used by account teams and planners. Ensures segment definitions, criteria, and outputs are documented and communicated clearly. Evaluates how segments are used in plans and recommends improvements to increase effectiveness. 3. Design Customer-Focused Commercial Recommendations Develops data-based recommendations that inform customer engagement strategies, programs, and account plans. Connects insights on customer behavior, performance, and potential to specific proposals for assortment, investment, and support. Partners with Sales and cross-functional teams to stress-test recommendations for feasibility and impact. 4. Strengthen Commercial Engagement Touchpoints Strengthen the sequence of Sales-led interactions with customers by identifying gaps in commercial engagement touchpoints and recommending changes that improve alignment, program execution, and business outcomes. This includes reviewing engagement steps and materials in major initiatives and identifying where expectations are unclear or inconsistent. Proposes changes to engagement frameworks and tools that enhance the quality and impact of customer conversations. 5. Ensure Consistent Commercial Positioning Within Scope Ensures that commercial narratives and recommendations within their project or portfolio scope align with enterprise and marketing priorities. Reviews presentations, proposal materials, and plan documentation for consistency in positioning and key messages. Provides guidance and edits that help teams communicate a coherent and customer-relevant story in all deliverables.Minimum Education & RequirementsExperience: • 5+ years of combined experience in a leading CPG company or strategy consulting firm; CPG experience is strongly preferred. • Background across multiple disciplines, with emphasis on strategy, finance, marketing, and sales. • Experience leading strategic and data-driven recommendations and decisions. • Understanding of market research methods and familiarity with economic, public financial, and syndicated data. • Experience driving change in a complex business environment. • Advanced proficiency in Excel and PowerPoint. Education: • Bachelor's degree required. • MBA or equivalent marketplace experience is strongly preferred. Benefits & PerksAt Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable Growth & Development: Career development programs, learning opportunities, and internal mobility Benefits may vary based on role, location, and eligibility. #LI-BS1The anticipated base salary range for this role is $137600 to $172100 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.You can request an accommodation via phone or email.To request an accommodation via phone, please call View phone number on click.appcast.io and leave a voicemail with your contact information. You may also email a request for accommodation to View email address on click.appcast.io. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.