Senior Demand Generation Manager

As flexible work continues to grow, we’re taking a radically different approach: providing job seekers with control, ownership and choice, so employees can find the working patterns and scenarios to suit their lifestyles. In doing so, we aim to revolutionise the industry. After demonstrating our approach throughout the UK under the Syft brand, we were acquired by Indeed.com in 2019 and we rebranded to Indeed Flex in 2020. With continued independence and phenomenal levels of support we’ve been able to accelerate our mission as we expand throughout the US as well as the UK. Fast growth creates tremendous opportunities - come and join a team of inquisitive, passionate, and driven individuals helping each other grow and building something meaningful! Main Purpose This is a build-and-scale role for a senior B2B marketer seeking ownership, impact, and true commercial accountability. As Senior Demand Generation Manager, you will design, launch, and scale the US demand engine—taking ideas from concept to measurable pipeline and revenue impact. This role sits at the intersection of strategy, execution, and growth, and is ideal for a builder who thrives in high-momentum environments. You’ll shape foundational frameworks, test and learn rapidly, and turn early signals into repeatable growth. You’ll own the transition from planning to live execution and play a defining role in expanding Indeed Flex’s enterprise footprint across the US. *This position is located onsite in Austin, TX (at The Domain), five days per week, with the option to work from home on Thursdays. Responsibilities & Duties Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities and duties of the position. Demand Engine Construction Design and launch a global ABM framework, including account selection, HubSpot-based nurturing, and tightly sales-aligned workflows Partner closely with Strategy and RevOps to ensure strong execution and scalable, repeatable foundations Plan, launch, and optimise paid media across Google Ads and LinkedIn, spanning both top-of-funnel and bottom-of-funnel campaigns Leverage direct mail and events by collaborating with events managers to deliver integrated, multi-channel campaign strategies Operational Leadership Build processes where they don’t yet exist and continuously refine them as the engine scales Diagnose underperforming or stalled campaigns quickly and drive corrective action Marketing Data & Infrastructure Implement and manage lead scoring, lifecycle stages, and attribution models across HubSpot and Salesforce Ensure clear, reliable visibility into marketing performance, spend, and impact Content Activation Ensure content is built to perform, not just exist Translate thought leadership, product narratives, and insights into high-converting lead magnets, outreach sequences, and ABM assets Cross-Functional Partnership Work seamlessly with specialist teams (digital, brand, content, product marketing) to drive executional excellence Build strong working relationships that balance speed, quality, and scalability Act as a strategic peer to Sales Set clear expectations on lead quality while equipping sales teams with the assets, messaging and narratives needed to close enterprise deals Requirements Experience: 6+ years in B2B Demand Generation, ideally within high-growth or scale-up environments Builder Mindset: Proven track record of taking strategy from a slide deck to a live, scalable, automated demand engine Relationship Builder: Excellent stakeholder management skills; confident, vocal, and credible with senior partners Technical Depth: Hands-on expertise in HubSpot and Salesforce—you build workflows yourself, not just brief others Commercial Instinct: Comfortable owning a revenue number, making smart trade-offs, and prioritising for impact Persistence & Grit: Demonstrated ability to navigate ambiguity, learn from failure, and find a way forward High Curiosity: Deep interest in buyer behaviour and how marketing technology drives sustainable growth $110,000 - $130,000 salary per annum Medical, Dental, Vision, and 401K Performance-based bonus totaling 12% of annual salary Access to Company & Employee Benefits 25 days PTO (prorated) + Birthday Off 8 Paid Holidays Duvet days (½ day off every quarter) This job operates in a professional office environment or remotely. This role routinely uses standard office equipment to complete daily responsibilities and duties. If working in a remote office environment, a clean, designated workspace must be kept in a safe condition, free from hazards to both the employee and the equipment. Remote office positions also require reliable, high-speed internet. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is required to sit or stand at a desk indoors for most of the day; and is occasionally required to climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. Position Type / Expected Hours of Work Full-Time Position. Hours are Monday - Friday, regular business hours. Occasional evening and weekend work may be required as job duties demand. Travel This position requires minimal travel, less than 25% of the time. Most travel is outside of the local area and will require overnight accommodations. All travel is subject to the Indeed Flex travel policy and will be recompensed per the policy. It is the responsibility of the employee to understand and abide by the Indeed Flex Travel Policy in order to receive appropriate expense reimbursements. AAP/EEO Statement We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Other Duties Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties, and responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice. #J-18808-Ljbffr Indeed Flex