Event Sales Director

Event Sales DirectorTopgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back.We're looking for an Event Sales Director who sells with urgency and leads with intention. Someone who can grow accounts and execute with precision for their venue. This role isn't just about hitting a number. It's about building something repeatable and raising the standard.If you're ready to own your venue, develop your team, and drive revenue that matters, this is where you do it.The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the venue. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience.As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons.Own Your Book of BusinessManage a high-volume pipeline of inbound leads while executing consistent daily outbound business developmentBuild and expand client relationships by identifying upsell opportunities and driving repeat businessDeliver in-person selling experiences through site tours and client touchpoints that convert and retain accountsMaximize lifetime value by growing and retaining your top accountsExecute with PrecisionFacilitate BEO meetings to ensure accurate event details and seamless executionEnsure event readiness by managing packets, payments, and key operational detailsReview daily performance metrics and pipeline reports to stay ahead of targets and identify gapsMaintain pipeline accuracy and data integrity to support smart forecasting and decision-makingLead & Develop the Sales TeamLead and develop the venue's sales team through regular, in-person coaching and performance managementOptimize workflow and drive accountability within the sales team function to support venue-level sales efficiencyCreate clarity around expectations and invest in your team's growth and developmentStay Aligned with Sales LeadershipMaintain alignment with the General Manager and cross-functional teams (Ops, Dept Heads) through regular 1:1s, huddles, and sales meetingsKeep leadership informed on pipeline health, priorities, and performance with consistency and transparencyBring solutions-first thinking to every conversation and escalationCore Competencies for SuccessDrives Results | Consistently achieving results, even under tough circumstances.Pushes the venue sales team to achieve revenue targets through consistent performance and accountabilityDrives a track record of success through personal selling, team coaching, and pipeline oversightFosters a sense of urgency for reaching goals and meeting deadlines at the venue levelLeads the team to persist and maintain performance standards even during high-volume or challenging periodsStrategic Mindset | Seeing ahead to future possibilities and translating them into breakthrough strategies.Clarifies the venue's sales strategy and ensures the team's efforts are prioritized to support itCreates plans that leverage market trends, competitive data, and account insights to drive growthThinks beyond the day-to-day, balancing long-term account strategy with immediate pipeline executionLeads the team to pursue possibilities that will create sustainable revenue and client retentionCustomer Focus | Building strong customer relationships and delivering customer-centric solutions.Holds the team accountable for delivering a best-in-class guest experience at every stage of the event lifecycleGathers customer satisfaction input and uses it to identify service gaps and improvement opportunitiesIndependently anticipates and meets emerging client needs before they become issuesAligns event execution and business processes to deliver on client expectations consistentlyEnsures Accountability | Holding self and others accountable to meet commitments.Accepts responsibility for venue sales performance and acts decisively to drive improvementHolds self and team accountable for pipeline accuracy, BEO reviews, and revenue targetsMonitors key metrics and milestones to chart progress and adjusts approach when results lagFollows through on commitments to the team, clients, and venue leadershipBuilds Effective Teams | Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.Develops sales team through regular coaching, performance management, and workflow optimizationCommunicates clear goals, roles, and expectations to the teamEnsures the team has the right skills and leverages individual strengths to drive sales efficiencyRewards team efforts and create a culture of accountability, ownership, and continuous improvementQualifications5+ years of progressive sales leadership experience, including leadership of direct reportsBachelor's degree required (master's degree preferred); equivalent years of relevant experience will be consideredProven success in high-volume events or hospitality sales environments3-5+ years of professional-level communication, time management, and organizational skills3-5+ years of progressive, relevant experience within the hospitality industryStrong computer skills, particularly with Excel, Word, and Delphi or similar sales softwareMust be 21 years of age or older as required by state or local lawPhysical RequirementsAbility to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venueAbility to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teamsAbility to occasionally lift, carry, and/or move up to 25 poundsAbility to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communicationsAbility to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periodsVisual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondenceSounds like a fit? We can't wait to meet you!BenefitsFree Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that's just for starters for those who qualify. View team member benefits here.