Group Director, Brand Design Strategist

Company Description

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.

Saatchi & Saatchi currently maintains a hybrid work policy to work in-office (El Segundo, CA) three days per wee k and remotely the other two days each week.

Overview

We are seeking a detail-oriented and innovative senior-level brand strategist to design and implement comprehensive brand frameworks and strategies. The ideal candidate will have 10+ years' experience, and will excel in brand architecture, and developing cohesive strategies that drive brand equity and business growth. Deep experience of financial and technology industries is a must.

This role requires a mix of creativity, analytical thinking, and collaboration across teams. Travel will be required.

This role is a short term contract (benefits eligible) that is expected to conclude 3/31/26.

Responsibilities

Key Responsibilities:

1. Brand Research and Insights:

• Conduct research to inform strategies.
• Synthesize qualitative and quantitative data into actionable insights that enhance brand differentiation.

• Brand Architecture Development:

• Design and maintain brand architecture frameworks that clarify relationships between product lines, services, and the overarching brand.
• Define sub-brand, master brand, and co-branding strategies as needed.

• Strategic Brand Frameworks:

• Develop and document clear brand frameworks, including positioning, voice, personality and messaging guidelines.
• Craft long-term brand strategies that align with organizational goals and resonate with target audiences.
• Establish scalable models for aligning brand strategy with business objectives and customer needs.

• Nomenclature Strategy:

• Develop and implement a strategic approach to naming products, services, and sub-brands, ensuring consistency and alignment with the overall brand.

• Collaborative Leadership:

• Work closely with marketing, design, product, and leadership teams to integrate brand strategy into all business functions.
• Act as a brand advocate, ensuring all communications and materials reflect core brand values and strategy.

Qualifications

Qualifications:

• Bachelor's degree in Marketing, Business, Branding, or a related field (Master's preferred).
• Proven experience in brand strategy, brand architecture, or a related role (10+ years).
• Strong research and analytical skills
• Expertise in creating and managing brand frameworks and guidelines.
• Exceptional communication and presentation skills with the ability to convey complex concepts clearly.

Preferred Skills:

• Experience with brand transformation or rebranding initiatives.
• Strong project management skills with an ability to manage multiple priorities.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.


Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.


Compensation Range: $235,000 annualized. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/3/25.

Compensation Range: USD $156,560.00 - USD $235,620.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/5/2026.