Sr. Manager, Small Business Solutions Strategy - Comcast Business
FreeWheel
Senior Manager, Solutions Strategy
Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what's next. Powered by the nation's largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation's largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.
Job Summary
The Senior Manager, Solutions Strategy serves as the strategic lead responsible for defining, orchestrating, and activating go-to-market (GTM) strategies for Comcast Business solutions. This role leads across teams to bring GTM plans to life, ensuring alignment and execution from strategy through market delivery. This leader is accountable for translating product capabilities into clear, differentiated solution strategies that drive awareness, demand, and growth. They own the development of the solution narrative and guide how it is consistently brought to market across channels, segments, and customer touchpoints. This role plays a critical part in operationalizing the GTM model by aligning stakeholders around shared priorities, sequencing work, and driving execution against defined outcomes.
Responsibilities
- Own the end-to-end solution strategy, defining how products come together to solve customer problems and deliver against business growth priorities
- Lead development of integrated GTM strategies, ensuring clear alignment on target segments, use cases, and activation approach
- Serve as the strategic lead across teams to bring GTM plans to life, driving alignment, decision-making, and execution
- Drive prioritization and sequencing of GTM work, balancing competing demands and focusing teams on highest-impact opportunities
Positioning, Messaging & Narrative Development
- Develop clear, differentiated solution positioning and value propositions in close partnership with Product Management
- Translate complex product capabilities into customer-centric narratives that resonate across buyer roles and industries
- Establish messaging frameworks and guidance to ensure consistency across all channels and touchpoints
- Serve as the steward of the solution story from strategy through execution
Cross-Functional Orchestration
- Align stakeholders on GTM priorities, milestones, and deliverables to ensure coordinated execution
- Provide strategic direction to execution teams on how messaging and positioning should be activated in market
- Ensure alignment between GTM strategy and field execution, including readiness and feedback loops
- Partner to ensure retention, expansion, and lifecycle considerations are embedded into solution strategy
Market, Customer & Competitive Insight
- Develop a deep understanding of market trends, customer needs, and competitive dynamics to inform strategy
- Define target personas, buying groups, and customer journeys to guide messaging and activation
- Identify, size, and prioritize growth opportunities
- Lead development of competitive positioning and comparison frameworks
Launch & Lifecycle Management
- Lead cross-functional planning and execution of new solution launches and key GTM moments
- Ensure GTM strategies evolve based on performance, market changes, and product roadmap updates
- Support ongoing lifecycle efforts including retention, upsell, and cross-sell strategies
Content & Enablement Strategy
- Guide development of content aligned to GTM strategy and key buyer needs across the funnel
- Provide direction on sales enablement materials including playbooks, competitive, presentations, and training
- Ensure consistency and quality across customer-facing and internal materials
Performance & Continuous Improvement
- Define success metrics for GTM initiatives and evaluate performance
- Use insights to refine strategy, improve effectiveness, and inform future priorities
- Identify opportunities to better leverage data and analytics to strengthen decision-making and GTM impact
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
- Other duties and responsibilities as assigned
Preferred Qualifications:
- Bachelor's Degree or equivalent experience
- 7+ years of relevant experience, including product marketing and/or GTM strategy roles with strong market-facing experience
- Proven ability to lead cross-functional initiatives and drive alignment across complex organizations
- Strong strategic, solutions-oriented mindset with demonstrated success building and executing customer-centric strategies
- Experience translating product capabilities into compelling value propositions and integrated GTM plans
- Experience with research and insights, including applying learnings to near- and long-term planning
- Industry experience in telecom or related B2B technology areas (e.g., networking, cybersecurity, connectivity, managed services)
- Strong understanding of B2B buying dynamics, segmentation, and demand generation principles
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills: Strategic Decisions; Planning; Business Solutions; Taking Initiative; Deliverables Management
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education: Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience: 10 Years +
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