Marketing Campaign Specialist

About the Role: The Marketing Campaign Specialist develops, executes, and optimizes integrated marketing campaigns that drive demand generation, awareness, and engagement across multiple marketing channels. This role requires strong collaboration with cross-functional teams—including creative, web, analytics, and events—to plan and deliver effective campaigns that support company goals. The ideal candidate is a data-driven marketer who excels at managing campaigns through the full lifecycle, from planning and execution to measurement and optimization. What You’ll Do: Plan and execute integrated marketing campaigns to generate awareness, engagement, and qualified leads across target audiences. Own key marketing channels, including email, SEO, paid campaigns, and web properties, ensuring consistent messaging and brand alignment. Collaborate across teams (creative, product marketing, sales, and events) to develop content and assets that support campaign objectives. Develop campaign calendars, budgets, and timelines, coordinating with internal stakeholders to ensure smooth execution. Optimize campaign performance through testing, audience segmentation, and channel analysis. Measure and report on campaign results, including engagement metrics, pipeline impact, ROI, and attribution. Support lifecycle, launch, and event campaigns, aligning initiatives with broader marketing and sales strategies. Leverage marketing automation, CRM, and analytics tools to manage and track campaign activity. Collaborate with sales teams to refine targeting, improve lead quality, and enhance conversion performance. Build and manage a client advocacy program, identifying reference customers and developing relationships that support marketing and sales initiatives. Conduct client interviews to develop case studies, testimonials, and success stories that demonstrate measurable outcomes and support demand generation. Partner with account management and sales to source advocacy candidates and maintain a pipeline of client stories across verticals and use cases. Understand Yardi's brand, voice, and corporate culture to ensure all campaign communications align with company standards. Who You Are: Bachelor’s degree in Marketing, Communications, or related field. 3+ years of experience in marketing campaign management, demand generation, or digital marketing. Strong understanding of marketing channels (email, SEO, SEM, paid media, social, web) and marketing technology platforms. Proven experience analyzing campaign performance and reporting on key metrics such as engagement, pipeline, and ROI. Experience developing client-facing content such as case studies, testimonials, or advocacy materials, including conducting interviews with customers or subject matter experts. Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously. Strong written and verbal communication skills, with an ability to translate complex ideas into compelling messaging. Experience in a business-to-business marketing organization. Proficient in Office 365, specifically Word, Excel, and PowerPoint. Excellent attention to detail, proofreading, and editing skills. Resourceful and creative problem‑solver with strong interpersonal skills. Marketing‑ and sales‑oriented outlook. Strong internal motivation and the ability to work independently. Ability to collaborate and work effectively with other team members. Positive and professional work attitude. Ability to work overtime if necessary to meet deadlines. Ideal to Have: Experience managing a formal client reference or advocacy program. Experience in the real estate industry. Experience in enterprise software. Experience using marketing software (project management, CRM, website CMS). Real Estate runs on Yardi. About Us: Yardi pioneers the property tech industry by seamlessly blending 40 years of tradition with forward‑thinking innovation. We’ve created a team of over 10,000 employees in over 40 locations around the globe dedicated to making great real estate software products. Discover the Yardi Difference: Yardi is more than just a software company – we are dedicated to creating a positive impact in our communities. Annually, Yardi extends philanthropic support to organizations chosen by our employees. Our team has contributed to over 350 nonprofits globally, demonstrating our commitment to various causes and communities. Our award‑winning culture, consistently recognized by Glassdoor’s prestigious "Best Place to Work", fosters support, collaboration, and growth. We prioritize your well‑being with comprehensive benefits, including 100% paid employee medical premiums, company profit‑sharing plan, and flexible work arrangements. Annual Salary Range: $80,800-$90,900 All submissions for open positions should be received through Yardi’s applicant portal, accessed from Yardi’s corporate website. #J-18808-Ljbffr