Retail Merchandising & Marketing Specialist (Southern US)

Job Description

Position Overview

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We are seeking a passionate and experienced Retail Marketing Specialist to join our Sales Operations Team. You will work closely with sales, partners, and cross-functional teams to deliver high-impact programs across retail, digital, and events. The ideal candidate will have a strong sense of ownership, move with urgency, handle the dynamic nature of a high-growth startup, and bring creativity to promoting Velotric Bikes' products and brands.

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Key Responsibilities

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1. Retail Marketing Execution & Enablement

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• Guide and support dealers/partners in executing brand retail marketing plans, including new product launches, seasonal promotions, test ride events, etc., ensuring high-quality implementation at the store level.
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• Manage the distribution and installation of brand retail materials (POP/POS displays, brochures, digital content, etc.), monitor brand image consistency across stores, and enhance point-of-sale visual impact.
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• Design and promote "Best Practice" templates to help dealers optimize product display, customer flow, and sales pitches, thereby increasing conversion rates.
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• Plan and coordinate regional consumer engagement activities (such as community rides, store open days) to strengthen local brand presence.
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2. Dealer Growth Support / Dealer Success

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• Sales Support: Provide dealers with sales toolkits, product training, competitive analysis, and customer insights to boost their sales team's expertise and confidence.
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• Marketing Support: Help dealers develop localized marketing strategies to maximize the effectiveness of local promotion.
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• Financial Support: Partner with finance teams to ensure clear communication and timely execution of dealer incentive programs and rebate policies, strengthening dealers' financial health.
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• Regularly assess dealer health, identify high-potential and underperforming stores, and develop personalized growth plans.
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3. Brand Compliance & Execution

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• Act as the "guardian" of the brand at the retail level by regularly visiting stores or using digital tools to check on brand execution (display, materials, service processes).
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• Provide feedback and improvement suggestions to ensure all dealers adhere to Brand Retail Standards.
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• Collect frontline market feedback (customer voices, competitor dynamics, dealer suggestions) to inform internal product and strategy optimizations.
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4. Data & Relationship Management

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• Track key performance indicators (KPIs), including store sales, event participation, brand material usage rate, customer satisfaction, etc.
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• Build and maintain long-term, trusting relationships with key dealers to become a trusted business partner.
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• Organize online/offline training sessions and regional summits for dealers to reinforce brand connections and knowledge sharing.
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Qualifications & Skills:

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• Educational Background: Bachelor's degree or higher in Marketing, Business Administration, Retail Management, or a related field.
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• Work Experience: Over 3 years of experience in B2B channel support, dealer management, retail operations, or brand management. Preference will be given to candidates with backgrounds in durable goods industries (e.g., bicycles, outdoor, automotive, home appliances).
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• Location: Must reside within the United States and have legal work authorization, and be capable of traveling to designated areas for dealer visits.
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Core Competencies:

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• Profound understanding of retail sales & marketing; experience managing Co-op Marketing and Digital Marketing projects is preferred.
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• Excellent interpersonal communication and influence skills, adept at cross-level collaboration (from store sales personnel to dealer owners).
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• Strong project execution and multitasking abilities, ensuring attention to detail in a fast-paced environment.
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• Basic data analysis skills, proficient with Excel, Google Sheets, and CRM systems (like Salesforce) for tracking and reporting.
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• Deep understanding of retail environments and customer experiences, possessing a "customer-centric" mindset.
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• Self-driven, able to work independently, and adaptable to frequent remote collaboration and travel.
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• Familiarity with electric bikes or cycling culture is a plus.
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Benefits:

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• 401(k)
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• Dental insurance
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• Health insurance
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• Health savings account
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• Paid time off
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• Vision insurance
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• Work Location: Remote
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