Director, Digital Product Management

Location: San Diego, CA (Hybrid - 3 days/week in office) Reports to: VP, Digital Product Management Role Overview We're looking for a Director of Marketing Technology & Loyalty to lead the evolution of Petco's customer engagement capabilities. This role owns the implementation and activation of our Customer Data Platform (CDP), defines the broader marketing technology roadmap, and leads product management for our loyalty program. You'll work at the intersection of Product, Engineering, Marketing, and Data to build systems and experiences that power personalization, lifecycle marketing, and customer engagement. Product's role is to define and deliver underlying capabilities—including system integration, data activation, and internal rollout—rather than running marketing programs. This team does not create campaigns or manage day‑to‑day marketing execution. The CDP vendor will be selected before this role begins. The role will lead implementation and ensure the platform delivers meaningful, usable capabilities across the business. You'll define how the ecosystem works end-to-end, ensuring coordinated channels like email, SMS, push notifications, and onsite personalization. You are accountable for making these capabilities work in practice, shaping personalization in customer‑facing experiences, enabling audience targeting, and improving feedback loops. You'll lead a small team and partner closely with leaders across Product, Engineering, Marketing, and Data. What You'll Own CDP Implementation & Data Activation Lead end-to-end implementation of the selected CDP Define how customer and pet profile data is ingested, unified, and activated Ensure tight integration with core systems (data platform, marketing channels, onsite/app experiences) Deliver initial use cases (lifecycle marketing, retention, personalization) and scale from there Martech Strategy & Orchestration Define and own the multi-year marketing technology roadmap Establish the CDP as the central orchestration layer across the ecosystem Define how engagement tools (email, SMS, push, onsite personalization) work together in a coordinated way Evaluate and select additional tools as needed, and rationalize the current stack where appropriate Make clear build vs. buy decisions with a bias toward simplicity, speed, and long-term maintainability Loyalty Product Management Own product strategy and roadmap for Petco's loyalty program Improve enrollment, engagement, and retention across free and paid tiers Partner with Marketing and Analytics to refine offers, benefits, and lifecycle triggers Ensure tight integration between loyalty, CDP, and core commerce experiences Define how personalization is applied across web and mobile app experiences Partner with Product teams to integrate personalization into core journeys (browse, PDP, cart, post‑purchase, etc.) Ensure personalization capabilities are practical, testable, and measurable Paid Traffic & Conversion Partner with Marketing to ensure paid traffic lands in the right experiences and converts at expected levels Support development and optimization of landing pages and entry points for paid campaigns Enable A/B testing and experimentation across landing pages and onsite experiences Improve tooling and data flows to support offer testing, targeting, and performance measurement Build and lead a small, high-performing team of Product Managers Drive cross‑functional execution with Engineering, Analytics, and Marketing Establish clear milestones and success metrics tied to business outcomes (conversion, retention, LTV) Focus on practical, incremental progress—avoid overbuilding What We're Looking For 8-12+ years in product management, martech, loyalty, or related roles Proven experience implementing a CDP (Segment, Salesforce, Treasure Data, or similar) Experience working across multiple engagement channels (email, SMS, push, onsite personalization) Experience owning or working closely with loyalty/membership products Strong understanding of modern data architectures (warehouse‑first, event streaming, identity resolution) Experience partnering with marketing teams on acquisition and conversion (landing pages, experimentation, targeting) Track record of building and scaling martech capabilities in a complex organization Ability to operate strategically while staying close to execution details Strong judgment—knows when to push for sophistication vs. when to keep things simple Comfortable navigating ambiguity and driving alignment across stakeholders Nice to Have Experience in retail, e‑commerce, or multi‑channel businesses Familiarity with subscriptions or retail media Exposure to AI‑driven personalization

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Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Salary Range: $194,600.00 - $291,900.00 Hourly or Salary Range will be reflected above. For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO - see Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification. #J-18808-Ljbffr Petco