Marketing Analyst

Who is CADY?

CADY exists to inspire and unleash human potential. Started in 1999, we have become the fastest growing photography company in the U.S., with an average 20% growth each year. Through photography, classroom solutions, school branding, and more, we deliver an experience unlike anything in our industry. We are an innovative company competing to outdo ourselves, year after year. As the nation's premier school photography company, we engage with students, schools, and our team members to make them feel accepted and empowered. CADY's mission is to go beyond a portrait and to provide a premier experience for the extraordinary- because each of our guests, school partners, and team members are utterly extraordinary.


Who are you?


You are an ambitious, detail oriented team member who finds joy in making meaningful connections with people. You have a true passion for creating memorable experiences for people. You see beyond the surface of interactions and recognize that every person has a story and the idea of being a part of that is exciting! You enjoy working hard and celebrating hard. You love the opportunity to exceed expectations- and be rewarded for your contribution to the company!


Job Summary


We are seeking a highly analytical Marketing Analyst with strong technical skills to drive growth through data. This role will own performance reporting, attribution, forecasting, and marketing technology optimization to accelerate acquisition, improve conversion, and increase lifetime value. The ideal candidate combines deep analytical capability with a growth mindset and stays current on emerging mar-tech trends to continuously improve performance.


The ideal candidate combines deep analytical rigor with strong technical execution skills across GA4, SQL, BI tools, lifecycle marketing platforms, and attribution modeling - and proactively evolves our measurement ecosystem to stay ahead of emerging mar-tech trends.

Responsibilities


Growth & Performance Analysis

• Analyze full-funnel performance across all digital and print channels
• Leverage Google Analytics (GA4) to analyze user behavior, conversion paths, cohort performance, and channel contribution
• Identify opportunities to improve conversion rates, average orders and lifetime values
• Develop attribution models and measure incremental impact of campaigns
• Translate data into clear recommendations that drive measurable growth
• Own email and lifecycle marketing reporting across Salesforce Marketing Cloud and Braze:
• Analyze campaign, journey, and triggered email performance (deliverability, engagement, conversion, revenue per send)
• Measure incremental revenue impact of lifecycle programs (abandoned cart, booking reminders, post-session upsell, etc.)

Forecasting & Modeling

• Build and maintain dynamic revenue and demand forecasting models
• Create scenario-based projections to support budget allocation and growth planning
• Monitor KPIs and provide variance analysis with actionable insights
• Model elasticity, response curves, and incrementality across paid, owned, and lifecycle channels
• Monitor KPI performance and deliver variance analysis against forecast and budget
• Partner with Finance to align marketing performance with revenue and EBITDA goals
• Model elasticity, response curves, and incrementality across paid, owned, and lifecycle channels
• Monitor KPI performance and deliver variance analysis against forecast and budget
• Partner with Finance to align marketing performance with revenue and EBITDA goals

Marketing Technology & Data Infrastructure

• Write and optimize SQL queries to extract and analyze large datasets
• Build and maintain dashboards in BI tools (DOMO)
• Partner with data and engineering teams to ensure data integrity and scalable reporting
• Evaluate and implement new marketing technologies to improve efficiency, automation, and measurement
• Own GA4 property configuration, event schema, conversion tracking, and cross-domain measurement
• Maintain tagging frameworks using Google Tag Manager (GTM), ensuring clean event tracking, UTM governance, and consistent taxonomy
• Design scalable tracking architecture for new campaigns, lifecycle triggers, and digital product flows
• Ensure accurate cross-platform measurement between GA4, CRM, Salesforce Marketing Cloud, Braze, and BI dashboards
• Write and optimize advanced SQL queries to extract and transform large datasets from data warehouses
• Build and maintain executive dashboards in DOMO (or similar BI platforms), including channel-level and lifecycle revenue reporting
• Partner with Engineering to implement server-side tracking, API integrations, and improved data flow reliability
• Evaluate and implement emerging mar-tech tools to improve automation, personalization, deliverability, and measurement accuracy

Testing & Optimization

• Design and analyze A/B tests and performance experiments
• Partner with channel owners to prioritize high-impact optimization initiatives
• Establish performance benchmarks and continuous improvement processes

Job Requirements


Qualifications/Skill Requirements

• Bachelor's degree in Marketing, Analytics, Business, Statistics, Computer Science, or related field
• 3-5+ years in marketing analytics, growth analytics, or performance marketing
• Advanced SQL skills required
• Experience with BI tools and dashboard development
• Advanced Excel or Google Sheets modeling skills
• Strong understanding of digital marketing metrics and funnel optimization
• Experience with Salesforce Marketing Cloud, Braze, DOMO, Google Analytics
• Onsite Role - Innovation Center (Alpharetta, GA) 5 days a week.

Preferred

• Familiarity with data warehousing platforms
• Experience implementing or optimizing marketing automation and CRM systems
• Background in growth marketing or performance-driven environments

What Success Looks Like

• Clear attribution of marketing impact
• Improved conversion and customer acquisition efficiency
• Scalable forecasting models that guide budget decisions
• Continuous adoption of high-impact mar-tech innovations

Physical Requirements and Work Environment

• Ability to sit and work at a computer for extended periods of time.
• Ability to use a computer, keyboard, mouse, and other standard office equipment regularly.
• Ability to occasionally stand, walk, bend, or reach within an office environment.
• Ability to lift and move items up to 15 lbs., such as files, office supplies, or equipment.
• Comfortable working in a standard indoor office setting with moderate noise levels.
• Ability to communicate effectively in person, via phone, and through virtual meeting platforms.