Senior Copywriter/Content Marketing

California, United States; Massachusetts, United States; New Jersey, United States; New York, United States At Highwire, a Content Creator & Copywriter is a dynamic and adaptable member of the Content team who develops and executes creative work across multiple disciplines. This role contributes to social media strategies that drive engagement, build brand presence, and support client objectives, while also developing new business concepts, brand campaigns, and long-form copywriting assignments. With a primary focus on B2B technology clients, the Content Creator & Copywriter also supports work across several practice areas, including digital health, financial services, professional services, and energy and sustainability. The role thrives in a collaborative, fast-paced environment where creativity, curiosity, and strong writing skills are essential. With approximately 3-4 years of experience, the Content Creator & Copywriter helps shape compelling brand voices, contribute to social strategies, and strengthen the digital presence of a diverse portfolio of client brands while continuing to grow within an integrated, creative agency environment. Key Responsibilities Develop and execute creative social media content, campaigns, and copy across various platforms (LinkedIn, Twitter, Instagram, TikTok, etc.). Work closely with clients to understand their needs, adapt quickly to changing priorities, and pivot strategies to align with shifting business goals. Manage content calendars and social media channels for multiple clients, ensuring high-quality execution and on-time delivery. Collaborate with account teams to develop and refine content that meets client objectives, often on tight timelines. Write copy that resonates with diverse audiences, tailoring tone and messaging for B2B technology clients as well as consumer-facing brands. Execute paid and organic social media strategies, optimizing content to boost brand awareness, engagement, and conversions. Track performance metrics, analyze data, and adjust strategies to improve results and meet KPIs, working hand-in-hand with digital strategy leadership. Stay flexible and open to experimenting with new ideas, platforms, and tools to meet the evolving needs of our clients. Write effective copy for new business pitches, including manifestos, rationale, and/or product descriptions. Success Factors 5+ years of client-facing experience in social media content creation, with a strong ability to manage multiple accounts in a fast-paced environment. Experience working on B2B technology clients, with required experience managing Healthcare, Professional Services, and Consumer clients, and a deep understanding of how to engage audiences in these sectors. Excellent social media copywriting skills, with the ability to quickly adjust tone and style across different brands and platforms. Proven ability to work under tight deadlines and shift priorities, handling multiple client requests with flexibility and efficiency. Familiarity with social media management tools (Sprout Social, Hootsuite, Buffer, etc.) and current digital trends. A proactive approach to learning and experimenting, always seeking new ways to enhance social media effectiveness for clients. Bonus Points Experience managing social media for senior executives or thought leaders. Strong understanding of influencer marketing and activation. Passion for quickly learning new platforms, tools, and digital marketing techniques. The salary range for this position is $80,000 to $105,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Remote About Highwire Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more. At Highwire, we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities-can feel safe, celebrated and worthy. We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values: Team Empowerment Growth Mindset Inclusion Always Fierce Distinction We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer: Competitive salary with merit-based opportunities for growth Flexible hybrid work model tailored to your schedule and lifestyle Generous vacation policy, including extended summer and winter breaks Early log-off on Fridays through our Empower Hours program 401(k) plan with employer matching Comprehensive medical, dental, and vision coverage, plus FSA options Paid parental leave benefits Annual Growth Mindset stipend for books, events, or learning experiences Monthly technology reimbursement Wellness benefit program for mental and physical health 501c3 donation matching program Mentorship and ongoing professional development opportunities Monthly recognition and team celebrations Employee referral and new business referral bonuses Quarterly Highwire events and team gatherings Dog-friendly office environment A supportive, inclusive, and collaborative workplace where you can grow and do your best work Highwire offers both remote and hybrid work options, depending on where you live. Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week. Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C.. Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire. Join the Highwire team #J-18808-Ljbffr