Senior Manager, Wholesale Marketing

Job Description

Our Mission

Thirty Three Threads was born on the 33rd parallel. It echoes the spirit of the active lifestyle so intrinsic to San Diego, our home, and it is here that our story comes to life. Our brands: Tavi, ToeSox, Base33 and Vooray all reflect this synergy, although each step boldly with its own unique personality.

We define new trends in the studio and beyond, driven by our customers’ desire to continually enhance their practice. And, we dedicate our days to innovating and creating high performance and premium, quality products that allow them to lead the active lifestyle they choose with style they love. We invite you to join our journey.

About Us

Founded in 2004, Thirty-Three Threads is an industry leader in high performance, fashionable premium apparel, socks and accessories for the global boutique fitness market and beyond. Our brands and products are known as best-in-class in quality, design, style and functionality.

Summary

The 33 Threads Senior Manager, Wholesale Marketing, will lead the development and execution of marketing strategies that drive brand awareness and excitement across wholesale, retail, and international channels. This role partners closely with the marketing team and domestic and international sales teams to build go‑to‑market strategies, develop promotional programs, support retail‑specific events, and ensure all initiatives align with 33 Threads’ global goals and overall business strategy.

Responsibilities

General

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• Develop annual wholesale marketing plans by distribution channel and goals of the business.
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• Present innovative & exciting ideas to stakeholders that are creative and push boundaries and take risks within our market.
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• Define who our wholesale customer is, how we communicate with them, how we attract them to our brands, what motivates them to purchase, and how our brands are represented to buyers instore and online.
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• Build strategies for capturing new adjacent channels of business.
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• Distribute seasonal Marketing launch plans and go-to-market strategies to appropriate sales teams and distributors.
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• Develop quarterly/monthly b2b e-mail campaigns and oversee the execution of the program.
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• Develop written calendar
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• Obtain approval of plan from Director of Sales on a rolling 60-day basis
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• Coordinate with copywriter for drafting of emails if needed
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• Ensure that e-mail team executes on e-blasts and provide monthly reporting of
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• performance
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• Develop annual POP and in-store merchandising plan, including researching new POP displays; creating concepts to ensure our products remain “interesting” in retail location, etc.
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• Execute wholesale campaigns that drive sales and educate our wholesalers on the premium benefits of our products for their retail space.
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• Cultivate a deep understanding of trends influencing retail to drive retail programming innovation and ensure effective engagement and best in class initiatives targeting key consumer segments in the market.
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• Establish clear campaign KPI’s and build documented retail programs that can be shared across all business regions for local application when applicable.
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• Capture and analyze campaign ROI to provide recommendations for future programs and areas of investment.
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• Ensure all in-store, retail partner social and digital assets are updated regularly and represent the current brand image.
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• Identify needs for product imagery and video, annually and seasonally, to support the wholesale channel.
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• Ensure partner sites are representing 33T brands, consistent with the overarching brand requirements. Evaluate overall effectiveness of marketing strategies, creative deployments, work with the team to present analytics, insights, and optimizations cross-functionally
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• Oversee and support dealer co-marketing for key accounts, wholesale and international.
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• Collaborate with sales on key metrics to measure success and track campaigns.
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• Creating and executing FITCO strategy.
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• Creating seasonal Go‑To‑Market (GTM) strategies.
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• Creating annual and seasonal Wholesale GTMs
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Event Support

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• Develop tradeshow and sales event strategy.
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• Work with Wholesale Marketing Coordinator to execute tradeshows and events.
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• Manage tradeshow budget.
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• Workbook and catalog production for seasonal kickoff meetings
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• Photo shoot production and execution for Co‑Brand and SMU initiatives
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B2B Website Support

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• NuORDER experience preferred. Will work with Wholesale Marketing Coordinator to manage all linesheets and campaigns in NuORDER.
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• Oversee Wholesale Marketing Coordinator with ongoing audits in NuORDER to verify products are populating correctly and linesheets are merchandised correctly.
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• Collaborate with Marketing Director and National Sales Director to coordinate dealer campaigns and special promotions from Klaviyo.
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• Manage the transition from NuORDER to Shopify B2B in collaboration with IT, Operations, and Sales
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• Transition dealer communications from NuORDER to NuORDER/Shopify B2B and from Klaviyo to HubSpot
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International

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• Oversee and support distributor co-marketing when applicable.
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• Oversee Wholesale Marketing Coordinator in sending any artwork, e-blast, social media collateral etc. monthly/quarterly.
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• Support calls with Int’l Sales Manager(s) and individual distributors as needed.
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• Continuously monitor all distributors’ social media, e-blasts, websites etc. to ensure updated marketing material is being used and any old imagery and information is removed.
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• Travel for international distributor meetings and present Marketing Plans.
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• Other duties as assigned
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Minimum Requirements

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• Bachelor’s degree required
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• At least 5 years of relevant wholesale marketing experience, Consumer Product Goods industry preferred
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• Ability to establish relationships with and influence senior leaders internally and externally
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• Retailer, Brand or Brand agency marketing experience preferred
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• Demonstrated knowledge and experience of retail marketing
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• Experience managing relationships with key partners
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• Highly collaborative with strong written and verbal communication skills
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• Excellent project management skills with an ability to prioritize
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• Familiarity of current technology, trends and best practices in retail and digital marketing
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• NuOrder experience preferred
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Benefits (Vista Office)

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• Hybrid work setting
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• Wellness focused work environment, casual/lifestyle apparel work attire, one hour paid fitness time per week.
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• Headquarter office includes - on site gym, rising desks, on site work out classes
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• Extensive Paid Time Off Program - PTO, Sick, 11.5 paid holidays, additional incentivized Floating Holidays, Summer Half Days, additional incentivized paid time off.
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• Quarter and Monthly Employee Recognition Programs
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• 401(k) match of 100% up to 4% of annual salary
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• Community Service Time
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• Dog Friendly
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• Generous apparel stipend
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If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting Human Resources at Thirty Three Threads.