Marketing Automation Analyst

Global Marketing Automation Analyst

Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

Job Description

The Global Marketing Automation Analyst is responsible for the hand-on technical development, execution, reporting, analysis, and optimization of data-driven marketing automation strategies, programs, technologies, and data at scale, globally. He/She collaborates with internal and external teams around the world on campaign strategy, campaign and automation requirements, audience strategy, data strategy, data signal development, data activation, data synchronization, and data integrity. He/She uses marketing automation technologies and data to create all aspects of campaigns. He/She is accountable for compliant execution to protect the organization against risk of significant financial penalties that can be assessed for regulatory violations. He/She also supports the ongoing management of the marketing automation system and related components.

Responsibilities

• Collaborates on the Strategic Design and Development of Advanced Marketing Automation Initiatives
  • Provides subject matter expertise on marketing automation strategies and how they can be best utilized to achieve business goals, promote desired customer engagement, and generate revenue through a data-driven, multi-channel, sustained campaign approach.
  • Possesses acumen required to navigate and leverage customer data (medium complexity), technology platforms, and growth marketing processes to compliantly achieve campaign objectives.
  • Facilitates data-driven strategy, agile execution, and optimization through collaboration with cross-functional teams of internal and external parties (including agency partners and technology providers).
  • Evaluates campaign effectiveness and makes ongoing, proactive recommendations regarding areas of optimization and ongoing evolution.
  • Effectively directs vendors, deriving maximum value from the investment to meet or exceed business objectives.
  • Monitors marketing automation best practices through external benchmarking, conferences/webinars, etc. to influence internal policy development, strategy development, implementation, and execution.
• Strategic, Creative, Data, and Technical Execution of Data-Driven Marketing Automation Campaign Deliverables
  • Provides guidance to evaluate alternatives, help determine campaign impact, recommend courses of action, and design and implement technical and non-technical solutions to meet business objectives.
  • Collaborates with cross-functional teams to gain alignment on audience strategy; campaign strategy; journey strategy; messaging strategy; campaign, audience, data, and automation requirements; creative; and measurement plan for each assigned campaign.
  • Conducts analysis, derives insights, and makes data-driven recommendations.
  • Handles the hands-on technical creation of all aspects of marketing automation campaigns, globally, leveraging UPS's marketing automation tools, Databricks, and other technologies and data sources. This includes personalized and customized email, landing page, form, and sales alert assets; workflow logic and automation; custom scripting; audience creation and segmentation (medium complexity); automated scoring; automated data routing; email and data privacy compliance; thorough campaign QA and testing; campaign approval and deployment; and reporting/dashboards.
  • Measures, analyzes, reports on, and makes optimization recommendations to evaluate effectiveness.
  • Troubleshoots and resolves technical and other campaign issues.
  • Identifies and implements solutions to increase efficiency and reduce compliance risk.
  • Ensures realistic timelines, including milestones and dependencies, have been established and proactively anticipates and overcomes program challenges.
  • Continually evaluates project and deliverable status to ensure scope remains in-tact and project is completed on time and within budget.
  • Creates and delivers presentations to leadership and stakeholders.
• Contributes to Development, Implementation, Configuration, Integration, and Management of Technologies and Data for Marketing Automation Campaigns
  • Creates and maintains creative templates, program templates, segmentations, and data management campaigns/workflows within marketing automation tools for use in campaigns.
  • Contributes to the health, cleanliness, and integrity of data used by marketing automation tools, UPS Contact Preference Center, UPS Customer Data Platform, and other UPS systems and databases.
  • Contributes to the development, testing, and activation of strategic data signals and pipelines synching data between systems.
  • Adopts and advances marketing automation solutions and processes to improve efficiency and reduce compliance risk.
  • Serves as Marketing Automation Center of Excellence subject matter expert, providing training and guidance related to best practices, compliance, data, and technology to users of the marketing automation tools, other UPS groups deploying marketing emails globally, and other stakeholders.
  • May contribute to the implementation, configuration, integration, management, and troubleshooting, and optimization of multiple technologies used for global marketing automation.

Qualifications

• Knowledge of marketing automation strategies and best practices, technology platform management, and email and data privacy compliance expertise
• Experience working in or directly with marketing automation tools or an email service provider: Marketo (preferred), Salesforce Marketing Cloud, Eloqua, HubSpot, Acoustic Connect, etc.
• Experience working with data querying, analysis, and transformation tools and languages: SQL (preferred), Python, Databricks, Snowflake, Azure Synapse, BigQuery, Redshift, PostgreSQL, MySQL, etc.
• Solid data and analytical skills, including the ability to query, analyze, derive insights, and make recommendations from large data sets (millions of records) from multiple data sources
• Bachelor's degree (or internationally comparable degree)

Preferences

• Expertise in Microsoft SQL, Databricks, Python
• Experience with HTML, CSS, JavaScript, Adobe Analytics, and website content management
• Experience with APIs and hands-on experience with Postman, Insomnia, or other API testing programs
• Master's degree

The position is based in Atlanta, GA and will require commuting to the office. Employer will not sponsor a visa for this position. Candidates must be currently in the same geographic location or willing to relocate independently.

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.