Marketing and Promotions Manager
$26.73 - $36.92 per hourBonneville International (Utah)
Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide. Who We Are At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 19 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve. We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We're proud of our history and we want talented people to join us as we continue to grow! To learn more about Bonneville and how our local media matters, visit: This is an opportunity to step into a highly visible role with the chance to directly shape how we connect with and grow our audience. We're looking for a creative marketer who can elevate our brands and campaigns, take full ownership of our Braze platform, and bring fresh ideas to the table-while enjoying the support of a collaborative, passionate team. Position Overview The Marketing & Promotions Manager will provide project management, planning and execution of programming and sales promotions, events and contests, as well as manage our audience database platforms. This position is responsible for coordinating on-site and off-site station events and remote broadcasts, executing contests, promotions, and strategic campaigns. The Marketing & Promotions Manager will also serve as the primary point person for community partnerships and will supervise our team of Promotions Assistants. We are seeking someone who brings strong marketing expertise, a passion for audience engagement, and the ability to optimize our marketing automation strategies using our audience engagement platform. The ideal candidate will be organized, proactive, creative, and detail-oriented, thriving in a lively, fast-paced environment while juggling multiple priorities under tight deadlines. Note: Work configurations are subject to change based on business needs and at company discretion.
- This position is an on-site role that requires the employee to work at our Seattle site.
- Plan, manage and execute station and client promotions, contests, and events that take place on-air, on-line, and/or on-site; including as necessary, set-up/tear down of equipment/materials, etc.
- Oversee the execution of brand (KIRO/SeattleSports/SeattleRed/MyNorthwest) and programming promotions, events, host appearances & contests (i.e. Seahawk home broadcasts, Mariner home broadcasts, Holiday Magic, etc.)
- Manage and lead the Promotions team; including, but not limited to, recruiting, hiring, training and coaching
- Oversee community partnerships, charity requests, award submissions and outreach efforts, etc.
- Work with Programming, Imaging, and Traffic as needed for promotional execution.
- Work with the legal department in obtaining all documents necessary for promotion implementation; protect the company through strict adherence to signed agreements of all station promotions and events, serving as Legal Liaison to ensure that all corporate legal requirements are met
- Responsible for maintaining costs within department budget.
- Responsible for community relations and ensuring the proper outside image of all Bonneville Seattle stations, i.e., appearance of promotion staff, signage, and station presence displayed to the maximum potential using all available resources.
- Serve as the marketing automation expert for the email database platform (Braze), staying current on features and functionality while managing updates and leveraging capabilities to drive audience growth through targeted email, push notifications, text, mobile, and special campaigns.
- Develop, schedule, and execute digital communications including newsletters, contest and event promotions, audience engagement initiatives, and direct marketing programs across platforms and brands.
- Lead the development and execution of Bonneville Seattle's digital communications strategy, including audience segmentation, A/B testing, deployment, and corporate partnership fulfillment.
- Write and edit compelling on-air, online, and marketing copy for promotions, sales campaigns, community initiatives, and branded content.
- Create engaging graphics and digital assets to support promotional efforts, sales initiatives, and multi-channel campaigns.
- Collaborate closely with sales, programming, creative teams, and key stakeholders to identify target audiences, grow email and app databases, and ensure all campaign assets are prepared and deployed on schedule.
- Facilitate station contesting and oversee prize fulfillment in accordance with station policies and FCC rules.
- Enter, maintain, and track all prize and winner information, including audit-ready prize folders.
- Prepare contest articles and graphics and contest-related form fills, and winner sheets.
- Minimum 2-3 years of experience in marketing, audience engagement, or related field.
- Strong organizational skills with high attention to detail.
- Experience leading and managing a team; proven delegation, problem-solving and prioritizing skills, preferred.
- Ability to consistently work hours required. Must be able to work flexible hours, including weekends and evening hours, as necessary.
- Ability to conceptualize, develop ideas and follow through to completion.
- Maintain a valid driver's license and proven ability to safely drive personal vehicle without exposing company to serious liability risks.
- Experience with email marketing and audience engagement platform, Braze experience, is a plus.
- Proficiency in Microsoft Office Suite; experience with Canva and photo/video editing tools is a plus.
- Must be self-motivated, reliable, and able to manage multiple projects under tight deadlines.
- Experience with data analysis, is a plus.
- Familiarity with WordPress and digital content management system is a plus.
- Experience in graphic production and video production is a plus.
- Receive, process, and maintain information through oral and/or written communication effectively.
- Ability to extend hand(s) and arm(s) in any direction with good eye and hand coordination.
- Manual dexterity and fine motor skills to operate computer keys and general office equipment. Ability to work on a computer for prolonged periods of time.
- Sit and/or stand for extended periods of time.
- Lift, move, and carry up to 50 pounds on occasion.
- Must hold a valid driver's license with a clean driving record, and be comfortable operating station vehicles, including a Subaru Forester and Sprinter van.
- Robust, affordable medical, dental and vision coverage with no wait period for enrollment
- 401(k) with Company match and employer-funded retirement account, both fully vested from day one
- Paid leave for new parents under our Medical Maternity (8 weeks) and Parental Leave (4 weeks) benefits
- Opportunities to apply for tuition reimbursement
- Paid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays per year
- Paid time off for volunteering (40 hours per year)
- Employee Assistance Program (EAP) services
- Access to an entire team of free financial planners
- Matches on contributions to charitable organizations after one year of service
- Continuous growth and development opportunities
- Dynamic team culture that values teamwork, having fun, and collaboration
Vacancy posted 4 days ago
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