Manager, Media Analytics

Company Description Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse. Overview The Manager,MediaAnalytics, DTAI will enhance our data-storytelling capability within the practice and play an integral role in providing tactical support and subject matterexpertisein platform and performance measurement analytics, enhancing ourcapabilitiesandidentifyinggrowth opportunities for key client relationships. The Manager will drive data-led measurement strategies on behalf of clients, while partnering closely with portfolio leaders, including Strategy, Planning, Activation, Operations, Audience andAdOpsteams, to implement andmonitortactics across multi-channel activations. The Manager will bring a combination of sophisticated data management experience and business acumen, balancing a goal-oriented mindset with a robust cross-channel capability to get tactical and into the weeds with platform partners. They will alsoleveragetheir client,relationshipand project management experience, along with their passion for experimentation, to deliver proactive outcomes. In this role, the Manager will own and drive projects from start to finish, apply soundbusiness judgment, and communicate complex information effectively across a variety of stakeholders. They will also generate insights based on media and marketing performance data to align with daily, weekly,monthlyand quarterly goals, while bridging inputs from first-party and third-party data vendors and publishers to client-ready outputs, maximizing growth opportunity against businessobjectives,above and beyondstatus-quo. Requiringhigh levelsof collaboration, the Manager will also provide clients & internal stakeholders with a holistic understanding of their customer’s media consumption patterns, ensuring campaigns are performing at or above benchmarks using statistical reasoning. The Manager willoperatewith genuine curiosity anddemonstratea natural desire to dive deep in the numbers to discover context, create analytics driven insights, while bringing a solution-oriented mindset to seize opportunities. This requires the Manager to bring a willingness to “have an opinion,” backed up by insight and analytics and the confidence to influence key stakeholders in meetings. Responsibilities Guide and drive use of data to impact media strategies for clients based on overallobjectives,leveragingdata-driven processes to improve precision and campaign performance Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations) Partner across the DTAI teams tomaintaina robust data infrastructure for seamless organization and analysis of customer data across all platforms and channels, including ensuring all marketing technology and data activities adhere to privacy and security regulations and industry best practices Partner with Data Architecture and Analytics leadership to create new product offerings and thought leadership to drive our clients’ business Partner with internal media investment teams to support campaign activation as well as data driven storytelling Share knowledge with client and internal teamsregardingderived insights and results toimpactbusiness needsand further growth Activelyparticipatein industry learning.Regularly meetwith internal stakeholders and vendors toensurePOVs and materials are up to date and translate these materials into meaningful client-facing materials to support learning,evangelismand advocacy for Infinite Roar Qualifications 5+ years of experience in digital media and ad technology 3+ years managing relationships across complex hierarchies anddemonstratedability to influence indirectly Excellent oral, written and client presentation skills, with the ability to create compelling data-driven narratives and a natural knack for storytelling Knowledge and familiarity of theMarTechecosystem and agency practices including media buying, multi-channel measurement, creating measurementframeworksand learning agendas. Knowledge of ad servers, dynamic creative optimization, OLV/CTV + Linear measurement, ad verification, customer data platforms, identity resolution solutions, DSPs, etc.are a plus. Knowledge of database structures and experience with data manipulation Strong project management skills Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms Embody a can-do attitude and a “figureoutability” mindset Additional Qualifications (Nice to have): Start-up experience (orcommensurateentrepreneurial experience) Deep understanding and experience-based point-of-view onbest ofbreed technology tools for BI/Data Analytics, Martech,Adtech, CDP, CRM, etc. Familiarity with: Web analytics platforms (Adobe Analytics, Google Analytics, etc.) Surveys (Lucid, MillwardBrown, Nielsen, etc.) Competitive monitoring tools (Nielsen, comScore, Kantar,Pathmatics,Competitrac, Numerator, etc.) Experience working with various advanced statistical modeling and other forms of quantitative analysis Experience in multi-variate regression in projects Familiarity withP-value, VIF, T-score, R2, MSE, Durbin-Watson, etc. Hands on experienceinSAS, R or Python (working in and creating code from scratch – not just running someone else’s code by changing parameters and/or using prompt-engineering) Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $88,540.00 - USD $127,155.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/31/2026. #J-18808-Ljbffr Publicis Groupe