Campaign Planning Specialist

Job Description

Location

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• New York, NY
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• 1515 Broadway, NY006
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• Onsite, Monday through Friday
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• Hours: 8:30 AM to 5:30 PM
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Job Description

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• Support the internal Campaign Planning team in translating global media briefs into digital media recommendations under the oversight of a Director-level lead.
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• Build and maintain media plan sheets capturing recommended platform mix, partner names, tactics, and budget allocation across digital media channels including programmatic, CTV, paid social, YouTube, and paid search.
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• Incorporate feedback across multiple revision rounds as plans move toward approval.
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• Support campaign activation by working with media buyers to ensure creative assets, tracking tags, and campaign details are delivered on time and set up correctly.
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• Maintain campaign documentation, naming conventions, and instructional guides.
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• Review plan sheets and campaign setups for errors and accuracy.
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• Monitor campaigns to confirm they are tracking toward delivery goals and flag issues for Director review.
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• Manage day-to-day communications with internal stakeholders and media vendors.
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• Assist with campaign recaps and optimization reporting against goals and benchmarks.
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• Stay on top of creative needs, specifications, and deadlines.
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• Review media briefs from internal marketing teams covering campaign objectives, approved budgets, timelines, and target audiences.
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• Develop media recommendations and plans and ensure campaigns go live and run smoothly following approval.
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• Support media buying negotiations and demonstrate an understanding of media vendors, marketplace dynamics, and economics.
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Qualifications

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• 3+ years of hands-on experience in digital media planning or buying.
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• Experience working with digital media channels such as programmatic, CTV, paid social, YouTube, and paid search.
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• Knowledge of media buying and digital media offerings.
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• Experience using media planning tools such as Prisma or MediaTools.
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• Strong Excel and PowerPoint skills.
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• Strong attention to detail and organization.
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• Ability to manage multiple concurrent media plans under tight deadlines.
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• Clear communication skills when working with planning leads, media buyers, internal stakeholders, and vendors.
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• Familiarity with ad serving, tracking, or measurement platforms is a plus.
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Pay Rate

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• $37.50 to $42.50 per hour
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Requisition ID: PMOUNTJP00001786