Enrollment Coach

United Defense Tactical is seeking a highly motivated, results-driven Enrollment Coach to join our growing team. This position focuses on driving membership enrollment, building relationships with prospective members, and helping individuals take the first step toward improving their personal safety, confidence, and preparedness.

The ideal candidate is a passionate sales professional who thrives in a fast-paced, goal-oriented environment. This individual should possess excellent communication skills, a strong ability to connect with people, and a commitment to providing an exceptional customer experience.

As an Enrollment Coach, you will play a key role in growing our membership community by educating prospective members about United Defense Tactical's training programs, identifying their needs, and guiding them through the enrollment process.

Key Responsibilities

• Engage with prospective members, understand their goals, and recommend membership options that best fit their needs.
• Conduct facility tours, membership consultations, and enrollment presentations.
• Actively follow up with leads through phone calls, text messages, emails, and in-person interactions.
• Meet or exceed individual membership enrollment and sales goals.
• Build strong relationships with prospective and current members to create a welcoming, professional environment.
• Educate prospective members on UDT's training programs, membership benefits, and available services.
• Maintain accurate lead information, sales activity, and follow-up records within the CRM system.
• Effectively communicate membership pricing, promotions, and enrollment opportunities.
• Collaborate with the General Manager, instructors, and Member Services team to ensure a seamless experience for new members.
• Participate in promotional events, community outreach initiatives, and referral programs to generate new enrollment opportunities.
• Maintain a strong understanding of sales processes, enrollment procedures, and company standards.
• Provide exceptional customer service throughout the enrollment process.

Requirements

• Minimum 2–3 years of sales experience , preferably in membership-based sales, fitness, hospitality, or other customer-facing environments.
• Proven ability to meet or exceed sales goals and performance expectations.
• Strong interpersonal, communication, and relationship-building skills.
• Confidence in conducting sales presentations, handling objections, and closing enrollments.
• Highly self-motivated, organized, and results-oriented.
• Ability to thrive in a fast-paced, performance-driven environment.
• Comfortable working independently while contributing to a team environment.
• Ability to work a flexible schedule, including evenings and weekends as needed.
• Experience with CRM systems (e.g., GoHighLevel or similar platforms) is a plus.
• Passion for personal safety, self-defense, and helping others is highly desirable.
• Previous experience in the firearms, self-defense, or tactical training industry is a plus but not required.

Compensation & Benefits

• Competitive base compensation
• Commission-based incentives tied to membership enrollments and sales performance
• Additional performance-based bonus opportunities
• Opportunities for professional growth and advancement within a growing franchise organization
• Supportive, team-oriented work environment
• Employee training opportunities

Compensation

Competitive base pay plus commission and performance-based incentives.

Final compensation will reflect experience, qualifications, location, and the applicable commission structure.

Why Join United Defense Tactical?

United Defense Tactical, we believe that everyone deserves the knowledge, skills, and confidence to protect themselves and their loved ones.

As an Enrollment Coach, you're doing more than selling memberships. You're helping individuals and families invest in their safety, develop valuable life skills, and become part of a community dedicated to preparedness.

If you're a motivated sales professional who enjoys connecting with people, achieving goals, and making a meaningful impact, we'd love to hear from you!