Specialist, Paid Search
Centerfield
Centerfield Paid Search Specialist Opportunity
Centerfield is looking for a talented Specialist, Paid Search to join our team. In this role, you will work closely with our Media Buying team to learn best practices for managing Pay-Per-Click (PPC) campaigns. You will support the launch, maintenance, and optimization of PPC campaigns, including ad scheduling, tracking, reporting, and performance optimization.
Paid Search Specialists play a key role in supporting Centerfield's Media Buyers with both pre- and post-campaign activities. You will be responsible for coordinating campaign traffic, monitoring advertising campaign delivery, and assisting with ongoing campaign maintenance to help ensure successful performance and execution.
How You'll Contribute...
- Help identify and resolve issues that negatively impact campaigns.
- Bid management, account architecture, and day-to-day monitoring of campaign performance.
- Conduct keyword research for optimization, including adding new keywords and eliminating underperforming keywords.
- Run weekly and daily performance reports and work with media buyers to produce campaign recap and verification reports for clients as needed.
- Excellent organizational skills and the ability to juggle multiple responsibilities at once.
- Assist with any additional duties required to enable ad revenue growth, ensure efficient ad delivery, and organize campaign assets to help expedite efficient trafficking.
- Extract campaign data and generate reports that summarize campaign performance.
- Create and interpret performance reports to provide actionable insights.
- Help execute PPC campaigns including account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization.
What We're Looking For...
- Bachelor's Degree preferred but not required.
- Minimum 1-2 years of experience creating, managing, and optimizing Paid Search campaigns.
- Advanced Excel skills with the ability to complete VLOOKUPs and Pivot Tables.
- Experience working with Google AdWords and AdWords Editor (Bing Ads, Yahoo!, Bing, etc.).
- Basic understanding of marketing KPIs and search metrics such as CPC, CTR, CPA, and conversion rates.
- Highly analytical mindset - you're comfortable digging into data, questioning what the numbers are telling you, and turning insights into action
- Entrepreneurial spirit is a must - you take initiative, move with urgency, and treat every campaign like it's your own. Bonus points if you've run a side business, freelanced, or built something on your own, we love people who know what it means to have skin in the game
- Passion for digital media and the ability to thrive in a fast paced, entrepreneurial environment.
- Strong interpersonal and verbal communication skills, and the ability to articulate clearly and effectively in person and in writing.
- Excellent organizational skills and the ability to juggle multiple responsibilities at once.
- An independent worker with strong time management and organization skills.
Bonus Points...
- Experience using Tableau.
- Experience with Claude or other enterprise-level AI tools.
Life at Centerfield...
- This is a hybrid position, and employees are expected to work in our Playa Vista, CA office every Tuesday, Wednesday & Thursday
- Competitive salary + semi-annual bonus
- Unlimited PTO take a break when you need it!
- Industry-leading medical, dental, and vision plans + generous parental leave
- 401(k) company match plan fully vested on day 1
- Outside patio overlooking Playa Vista + cabanas, firepits & working grills
- Monthly happy hours, catered lunches + daily food trucks
- Award-winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
- Fully stocked kitchens with snacks & drinks
- Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)
- Free onsite gym + locker rooms
- Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
- Monthly team outings (ball games, casino night, hikes, etc.)
- Career growth we enjoy promoting from within!
Vacancy posted 9 hours ago
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