Performance Marketing Manager

Financial Services | FinTech | Lead Generation Block Equity Group | New York Full-Time | On-Site Salary: $70,000–$120,000 annually Reports Directly to the CEO About Block Equity Group Block Equity Group is a growing commercial finance firm connecting business owners nationwide with financing solutions that help them operate, expand, and pursue new opportunities. We specialize in commercial financing solutions, including revenue-based financing, working capital, business term loans, SBA financing, equipment financing, and other lending products. At our core, we're a sales-driven organization. Our business has been built by entrepreneurs, innovators, and go-getters who understand that growth doesn't happen by accident. It takes initiative, persistence, creativity, and execution. We're a team of self-starters. We move quickly, challenge conventional thinking, and value people who take ownership rather than wait for direction. As we continue to grow, we're looking for someone who shares that mindset and wants to help build the next stage of Block Equity Group. The Opportunity We're seeking an experienced B2B Performance Marketing Manager to lead our digital advertising, lead generation, and customer acquisition efforts. Reporting directly to the CEO, you'll develop and execute marketing strategies designed to connect our sales team with qualified business owners seeking financing. This is not a traditional brand marketing or e-commerce role. Your objective is to build a predictable, measurable pipeline of qualified financing opportunities that our sales team can convert into funded transactions. You'll own paid advertising campaigns, HubSpot marketing automation, lead nurturing, conversion optimization, and campaign ROI. We're looking for someone who can think strategically, execute independently, and take accountability for results. What You'll Do Develop, launch, and optimize Google Ads, Meta Ads, and other paid acquisition campaigns. Generate qualified inquiries from business owners seeking working capital and commercial financing. Identify high-value business segments, industries, and target audiences. Manage advertising budgets and optimize campaigns based on lead quality, conversion rates, and acquisition costs. Develop and test landing pages, messaging, creative, and lead capture strategies. Manage marketing campaigns, automation, lead tracking, and reporting within HubSpot. Build automated workflows, email sequences, lead nurturing campaigns, and re-engagement strategies. Partner with sales leadership to establish lead qualification criteria and improve conversion. Track marketing-generated opportunities from initial inquiry through application and funding. Identify gaps in lead follow-up and recommend improvements to the sales process. Performance Analytics & ROI Track advertising spend, cost per qualified lead, customer acquisition costs, and marketing ROI. Analyze lead-to-application and application-to-funding conversion rates. Develop dashboards connecting marketing activity to sales pipeline and funded transactions. Identify underperforming campaigns and proactively optimize marketing investments. Present performance reports, insights, and recommendations directly to the CEO. Identify new digital acquisition channels and opportunities within commercial finance. Develop campaigns around our financing products and target business segments. Strengthen our digital presence and credibility among business owners. Collaborate with sales and operations to support revenue growth. Coordinate appropriate compliance review of financing-related advertising and promotional materials. Required Qualifications 3–5+ years of hands‑on experience in performance marketing, demand generation, or B2B lead generation. HubSpot experience is required , including workflows, marketing automation, campaign management, and performance reporting. Proven experience independently managing Google Ads and Meta Ads campaigns. Demonstrated ability to manage advertising budgets, analyze ROI, and improve customer acquisition costs. Experience generating qualified leads for sales teams, rather than solely driving e-commerce transactions. Strong understanding of conversion tracking, marketing attribution, lead funnels, and sales pipeline metrics. Ability to work independently, develop strategies, and execute campaigns from start to finish. Strong analytical, communication, and organizational skills. Must be based in New York and available to work on-site. Preferred Experience Experience in one or more of the following industries is highly desirable: Commercial lending, MCA, or alternative business financing FinTech or financial services SBA lending, equipment financing, or mortgage lending B2B financial products or other sales-driven, high-value lead-generation environments The Kind of Person Who Thrives at Block We're not a company where people wait around to be told what to do. We're a group of self-starters, problem-solvers, and people who genuinely enjoy building something. We value people who bring ideas to the table, challenge assumptions, and have the initiative to see things through. You'll thrive here if you're entrepreneurial, resourceful, competitive, and motivated by measurable results. We don't expect every idea to work. We do expect people to test, learn, adapt, and keep moving forward. If you enjoy taking ownership, solving problems, and seeing your work directly contribute to business growth, you'll fit right in. Why Join Block Equity Group? Report directly to the CEO and help shape our growth strategy. Take ownership of performance marketing and customer acquisition initiatives. Work alongside an ambitious, sales-driven team. Bring new ideas to life in an entrepreneurial environment. Build marketing systems and campaigns that directly influence company revenue. Make a measurable impact on the next stage of our growth. Block Equity Group is an Equal Opportunity Employer. #J-18808-Ljbffr Block Equity Group