Video Producer

About Becoming You Labs

Becoming You Labs is a life-discovery and career-planning platform built on a rigorous methodology that helps people find purpose at the intersection of their values, aptitudes, and economically viable interests. Founded by Suzy Welch, bestselling author, NYU Stern professor, and host of the Becoming You podcast, the company reaches its audience through assessments like The Values Bridge, live in-person intensives, a coach certification program, and a fast-growing ecosystem of content.

Video is how people meet us, and it is central to how we explain what we do and why it matters.

We are hiring a hands-on Video Producer to shoot and edit the product videos, sizzles, and marketing materials that bring Becoming You Labs to life across our products and channels. You will take a concept from brief to finished cut, working closely with the marketing team to produce a steady stream of high-quality video.

This is a builders role. You will shoot, edit, and deliver your own work, and you will use AI tools to move faster, test more ideas, and produce more than a traditional workflow allows.

• Concept, shoot, and edit product videos that explain our assessments, intensives, and certification program clearly and compellingly.
• Produce sizzle reels and promotional videos for launches, events, and partnerships.
• Create marketing video for paid, social, email, and web, including cutdowns and platform-native versions for YouTube, Instagram, TikTok, and LinkedIn.
• Set up and run shoots, including cameras, lighting, and audio, on location and in studio.
• Edit every project start to finish: pacing, sound, motion graphics, captions, and color.
• Build AI-assisted workflows for editing, transcription, captioning, versioning, and creative ideation, and keep testing new tools that raise quality and output.
• Produce multiple creative variations of key assets so the growth team can test hooks, formats, and messaging.
• Manage your own production calendar and deliver on tight timelines across several projects at once.
• Partner with marketing, social, and growth teammates to turn briefs and ideas into finished video.
• Stay current on visual and social trends and bring ideas that help our content stand out.
  

• 4 to 6 years of professional experience shooting and editing video for brands, products, or media companies.
• A portfolio or reel that shows genuine end-to-end ability: you concept, shoot, and edit your own work, and can explain what worked and why.
• Strong experience producing product videos, sizzles, or promotional content that drives a business outcome.
• Expert-level skill in editing software such as Premiere Pro, Final Cut, or DaVinci Resolve, plus working knowledge of motion graphics tools such as After Effects.
• Hands-on fluency with AI tools that speed up production, such as AI editing, transcription, captioning, generative video and imagery, voice, and workflow automation, and a clear point of view on where they help and where they do not.
• Solid command of camera, lighting, and audio fundamentals.
• A strong sense of platform-native video across YouTube, Instagram, TikTok, and LinkedIn, including what makes a hook land in the first few seconds.
• Excellent communication, attention to detail, and the ability to manage multiple deadlines in a fast-paced environment.
• An entrepreneurial, high-ownership mindset. You are as excited about producing more and testing faster as you are about the craft itself.

A plus: experience in education, personal development, or mission-driven brands, and experience producing video for paid performance campaigns.

This is a full-time, in-person role based in New York, NY. Compensation is approximately $100,000 USD, depending on experience.

Please send a brief cover letter explaining why you are the right fit, along with a reel or portfolio of relevant work. Include examples of product videos or sizzles.

Becoming You Labs is an equal opportunity employer.