Digital Marketing Specialist

William Jewell College is committed to achieving the goal of a diverse and inclusive academic community of faculty, staff and students, and we seek individuals who are committed to this goal. Human Resources Office William Jewell College strives to create and maintain a superior workplace. The Office of Human Resources is responsible for providing the support services and resources necessary to attract, develop and retain highly qualified faculty and staff, and is dedicated to advancing the mission of William Jewell by providing outstanding customer service to all members of the College community. We promote teamwork and employee recognition and encourage a positive working environment that meets organizational and individual needs. Human Resources is responsible for the following functions: Staff recruitment Employee recordkeeping Development and implementation of staff policies and procedures Benefits orientation and administration Retirement administration Employee relations Staff recognition and development Administrative support William Jewell College pursues a nondiscriminatory policy with regard to employment and educational programs, and endeavors to comply with Title IX of the Education Amendments of 1972 which prohibits discrimination on the basis of sex, and with other legislation applicable to private, four‑year undergraduate colleges. The College is committed to providing equal employment opportunity for all persons regardless of age, disability, gender, genetic information, national origin, race/color, religion, sex, sexual orientation, or veteran status. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotion, terminations, compensation, benefits and other terms and conditions of employment. The College complies with federal, state and local equal opportunity laws and strives to keep the workplace free from forms of illegal discrimination and harassment. Application Process In addition to completing an application, candidates will be required to submit additional materials. Requirements are included with each job posting. Applicants who need accommodation for the application or interview process, please make such accommodation request in advance to the Office of Human Resources. Current Job Openings Position: Digital Marketing Specialist Location: Liberty, MO Job Id: 498 # of Openings: 1 Position Title: Digital Marketing Specialist Department: Office of Marketing Reports To: Vice President for Marketing and Enrollment FLSA Status: Exempt Summary Under the supervision of the Vice President the Digital Marketing Specialist will develop, manage and execute social and digital media strategies that support enrollment, enhance the student experience, and position the College as a community asset while ensuring alignment of institutional mission, values, branding and outcomes in all media initiatives. Duties and Responsibilities Create content for William Jewell’s social media platforms, including Facebook, Instagram, Twitter, TikTok and LinkedIn that enhances social engagement of target constituents across all platforms. Create compelling, creative and action-oriented digital content focused on student accomplishments and experiences, faculty and staff work, and alumni success to ensure and enhance engagement of target constituents in communication workflows, communication campaigns, internal marketing and special events. Develop, maintain, and execute a social media editorial calendar including mediums, content themes and target markets, while providing performance metrics. Conduct research and seek approval for innovative and relevant digital media initiatives. Select student workers and interns and manage their day‑to‑day assignments. Assist with website content updates and print materials as appropriate. Assist with development and execution of marketing campaigns for departments and programs. Assist with oversight of freelance vendors. Other duties as assigned. Knowledge, Skills and Abilities Excellent verbal and written communication skills Formal training in project management and creativity ideation / deployment Superior interpersonal skills Competitive spirit and strong work ethic Strong analytic ability, creativity, and organizational skills Proficiency with Microsoft Excel, Outlook, Word and Adobe Creative Suite Knowledge of Photoshop, Adobe Premiere, Final Cut Pro and editing software Proficiency in photography and videography a plus Minimum Qualifications Bachelors’ degree, supplemented with at least two years of social and digital media management, marketing and project management Working Conditions Some nights and weekend required. Must be able to work in outdoor environments when needed. Must be able to lift 25 pounds. The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications of employees assigned to this job. #J-18808-Ljbffr