Senior Group Director, Business Analytics

Agency: Initiative

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

External facing responsibilities:
Strategic Analytics Partnership
Serve as the senior analytics advisor supporting HCP and DTC business teams across marketing, media, commercial, and analytics functions.
Consult with clients to identify business problems, commercial opportunities, and measurement priorities across the entire customer journey.
Develop client-specific measurement strategies aligned with brand objectives, omnichannel engagement, and commercial KPIs.
Translate complex analytical findings into clear business recommendations and executive-level narratives.

Measurement & Business Intelligence
Lead development of integrated measurement plans spanning:HCP media
DTC media
Omnichannel engagement
Audience activation

Define KPI frameworks that connect media performance to business outcomes including:Qualified HCP reach
Audience quality
Patient engagement
New-to-Brand prescriptions (NBRx)
Total prescriptions (TRx)
Brand adoption
Commercial performance

Drive adoption of modern measurement approaches including:Incrementality testing
Cross-channel attribution
Marketing Mix Modeling (MMM)
Multi-touch attribution (where appropriate)
Audience quality measurement

Audience & Customer Intelligence
Partner with Audience Intelligence teams to develop data-driven audience strategies across HCP and DTC campaigns.
Guide application of:Physician-Level Data (PLD)
Claims data
First-party customer data
Identity resolution
Audience segmentation
Journey analytics

Ensure audience strategies are measurable and aligned to business objectives.

Data Strategy
Define and execute client data strategies that maximize value from:First-party data
Claims data
Physician-level data
Identity graphs
Data clean rooms
Aggregated and person-level datasets

Identify opportunities to integrate new healthcare data assets into measurement and optimization frameworks.

Innovation & Thought Leadership
Advise clients on emerging healthcare analytics capabilities including:AI-enabled analytics
Predictive analytics
Audience intelligence
Decision support systems
Privacy-safe measurement

Evaluate research partners, measurement vendors, and healthcare data providers.
Develop POVs on emerging technologies affecting healthcare marketing measurement.

Internal facing responsibilities:
Team Leadership
Lead, mentor, and develop Business Analytics team members.
Build career development plans and analytical capabilities across the organization.
Foster a culture of curiosity, collaboration, innovation, and continuous learning.
Cross-Functional Leadership
Serve as the connective layer across:Business Analytics
Audience Intelligence
Data Science
Data Management
Comms Design
Investment

Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.
Analytics Excellence
Develop playbooks, best practices, and governance for:Measurement planning
Campaign analytics
Omnichannel reporting
Audience analytics
Insight generation
Business storytelling

Standardize methodologies while allowing flexibility for client-specific needs.
Business Development
Support new business opportunities through analytics thought leadership and solution development.
Identify opportunities to expand analytics capabilities across brands and portfolios.
Contribute to POVs, innovation initiatives, and healthcare analytics offerings across the agency.
Support revenue growth through expanded analytics consulting and measurement capabilities.
Continuous Learning
Stay informed on developments in:Healthcare marketing
Pharmaceutical commercialization
Omnichannel engagement
Audience intelligence
AI
Marketing science

Represent the agency at industry conferences and client forums.
Required Skills
Healthcare Marketing Analytics
Deep understanding of HCP and DTC marketing ecosystems.
Experience with pharmaceutical commercialization and omnichannel engagement.
Knowledge of physician engagement, patient journeys, and healthcare customer behavior.

Advanced Measurement
Experience with:
Marketing Mix Modeling (MMM)
Incrementality testing
Cross-channel measurement
Attribution methodologies
Audience quality frameworks
ROI measurement
Media effectiveness
Commercial KPI development

Healthcare Data Ecosystem
Experience working with:
Physician-Level Data (PLD)
Claims data
Prescription data (NBRx/TRx)
First-party customer data
Identity solutions
Data clean rooms
Aggregated and person-level healthcare datasets

Strategic Consulting
Ability to translate ambiguous business questions into measurable analytics strategies.
Strong problem-solving and hypothesis-driven thinking.
Experience leading executive client conversations and influencing strategic decisions.

Leadership
Proven ability to lead multidisciplinary analytics teams.
Strong stakeholder management across technical and non-technical audiences.
Experience managing complex cross-functional initiatives.

Communication
Exceptional presentation and storytelling skills.
Ability to translate complex analytics into compelling business narratives.
Strong executive presence and client relationship skills.

Education and ExperienceBachelor's degree in Statistics, Economics, Engineering, Computer Science, Business, Marketing, Mathematics, or related quantitative discipline (Master's degree preferred).
12–15+ years of experience in marketing analytics, media analytics, healthcare analytics, management consulting, or marketing science.
Strong experience supporting pharmaceutical or healthcare clients.
Experience developing integrated measurement strategies across HCP and DTC campaigns.
Experience working with media agencies, pharmaceutical manufacturers, healthcare data providers, or commercial analytics organizations.
Familiarity with modern analytics platforms including Tableau, SQL, Snowflake, cloud-based analytics environments, and healthcare data ecosystems. USD 200K - USD 250K

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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